anthropic.json

{
  "name": "Anthropic",
  "slug": "anthropic",
  "domain": "https://anthropic.com",
  "sources": [
    "apollo_us_mid",
    "forbes_cloud_100",
    "ramp_top_saas_feb_2026",
    "vendr_saas_trends_report"
  ],
  "branding": {
    "colorScheme": "light",
    "fonts": [
      {
        "family": "Anthropic Serif",
        "role": "heading"
      },
      {
        "family": "Georgia",
        "role": "body"
      },
      {
        "family": "Anthropic Sans",
        "role": "body"
      }
    ],
    "colors": {
      "primary": "#C6613F",
      "secondary": "#3898EC",
      "accent": "#D97757",
      "background": "#F0EEE6",
      "textPrimary": "#141413",
      "link": "#D97757"
    },
    "typography": {
      "fontFamilies": {
        "primary": "Georgia",
        "heading": "Anthropic Serif"
      },
      "fontStacks": {
        "heading": [
          "Anthropic Sans",
          "Arial",
          "sans-serif"
        ],
        "body": [
          "Anthropic Serif",
          "Georgia",
          "sans-serif"
        ],
        "paragraph": [
          "Anthropic Serif",
          "Georgia",
          "sans-serif"
        ]
      },
      "fontSizes": {
        "h1": "64px",
        "h2": "96px",
        "body": "24px"
      }
    },
    "spacing": {
      "baseUnit": 4,
      "borderRadius": "2px"
    },
    "components": {
      "buttonPrimary": {
        "background": "#141413",
        "textColor": "#FAF9F5",
        "borderRadius": "8px",
        "borderRadiusCorners": {
          "topLeft": "8px",
          "topRight": "0px",
          "bottomRight": "0px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      },
      "buttonSecondary": {
        "background": "#FAF9F5",
        "textColor": "#141413",
        "borderColor": "#F0EEE6",
        "borderRadius": "8px",
        "borderRadiusCorners": {
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          "topRight": "8px",
          "bottomRight": "8px",
          "bottomLeft": "8px"
        },
        "shadow": "none"
      }
    },
    "images": {
      "logo": 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      "google_fonts_url": "https://fonts.google.com/specimen/Georgia"
    },
    {
      "family": "Anthropic Serif",
      "google_fonts_url": "https://fonts.google.com/specimen/Anthropic+Serif"
    }
  ],
  "google_fonts_css": "https://fonts.googleapis.com/css2?family=Georgia&family=Anthropic+Serif&display=swap",
  "font_download_note": "Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.",
  "page_url": "https://characterquilt.com/branding/anthropic",
  "agent_instructions": "You are designing or implementing in Anthropic's brand identity.\n\n# Brand profile\n- Company: Anthropic\n- Source: https://anthropic.com\n- Color scheme: light\n\n# Colors\n- primary: #C6613F\n- secondary: #3898EC\n- accent: #D97757\n- background: #F0EEE6\n- textPrimary: #141413\n- link: #D97757\n\n# Typography\n- primary: Georgia — https://fonts.google.com/specimen/Georgia\n- heading: Anthropic Serif — https://fonts.google.com/specimen/Anthropic+Serif\n\nLoad all fonts at once: \n\n# UI Components\n- buttonPrimary: background=#141413, textColor=#FAF9F5, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FAF9F5, textColor=#141413, borderColor=#F0EEE6, borderRadius=8px, shadow=none\n\n# Brand voice\n- Tone: professional\n- Energy: medium\n- Audience: tech-savvy professionals\n\n# Working with these fonts\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n# Full machine-readable profile\nhttps://characterquilt.com/branding/anthropic.json",
  "page_markdown": "# Anthropic Brand Identity\n\nA complete profile of **Anthropic**'s visual system — colors, typography, components, and personality — extracted from https://anthropic.com. Built for designers, agents, and AI tools.\n\n- Page: https://characterquilt.com/branding/anthropic\n- Machine-readable JSON: https://characterquilt.com/branding/anthropic.json\n- Per-page llms.txt: https://characterquilt.com/branding/anthropic/llms.txt\n\n## Quick Facts\n\n| Field | Value |\n|---|---|\n| Primary | #C6613F |\n| Accent | #D97757 |\n| Body Font | Georgia |\n| Heading Font | Anthropic Serif |\n\n## Color Palette\n\n- primary: #C6613F\n- secondary: #3898EC\n- accent: #D97757\n- background: #F0EEE6\n- textPrimary: #141413\n- link: #D97757\n\n## Typography\n\n- primary: Georgia — https://fonts.google.com/specimen/Georgia\n- heading: Anthropic Serif — https://fonts.google.com/specimen/Anthropic+Serif\n\n## Visual Assets\n\n- Logo: 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Favicon: https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/681d52619fec35886a7f1a70_favicon.png\n- Social card (og:image): https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/68309ab48369f7ad9b4a40e1_open-graph.jpg\n\n## UI Components\n\n- buttonPrimary: background=#141413, textColor=#FAF9F5, borderRadius=8px, shadow=none\n- buttonSecondary: background=#FAF9F5, textColor=#141413, borderColor=#F0EEE6, borderRadius=8px, shadow=none\n\n## Brand Personality\n\nTone: professional · Energy: medium · Audience: tech-savvy professionals\n\n## Anthropic Brand in the Wild\n\nReal-world brand assets — ads, campaigns, marketing materials.\n\n- **Making frontier cybersecurity capabilities available to defenders \\  Anthropic**\n  - Image: https://cdn.sanity.io/images/4zrzovbb/website/039be909fe9187241b04402516bed76c55a2a3d0-2400x1260.png\n  - Source: https://www.anthropic.com/news/claude-code-security\n- **A small number of samples can poison LLMs of any size \\ Anthropic**\n  - Image: https://cdn.sanity.io/images/4zrzovbb/website/ae6d3c4209ac5fa888cb21941f25e0d24c14e275-4584x2579.png\n  - Source: https://www.anthropic.com/research/small-samples-poison\n- **Introducing computer use, a new Claude 3.5 Sonnet, and Claude 3.5 Haiku \\  Anthropic**\n  - Image: https://www.anthropic.com/api/opengraph-illustration?name=Hand%20HeadCursor&backgroundColor=clay\n  - Source: https://www.anthropic.com/news/3-5-models-and-computer-use\n- **The Briefing: Enterprise Agents \\ Anthropic**\n  - Image: https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/699729e4057a7c3b6c58ef39_livestream.webp\n  - Source: https://www.anthropic.com/events/the-briefing-enterprise-agents-virtual-event\n- **Introducing Anthropic's AI for Science Program**\n  - Image: https://cdn.sanity.io/images/4zrzovbb/website/b1b9c46cbd23cfb229c1b898248116bc4677cca2-1920x1079.png\n  - Source: https://www.anthropic.com/news/ai-for-science-program?__s=5nlna7xt8upvg2iyidw4\n\n## Working with these fonts\n\nNot found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:\n\nCharacterQuilt.com suggests this flow that can help:\n\n1. Open the company's homepage in a browser with DevTools open.\n2. In the Network tab, filter by \"Font\" (or by extension: woff2, woff, ttf, otf).\n3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.\n4. For each captured font URL: right-click → Save As to download the file locally.\n5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.\n\nProgrammatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.\n\nOnly do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.\n\n## Machine-Readable Profile\n\n```json\n{\n  \"colorScheme\": \"light\",\n  \"fonts\": [\n    {\n      \"family\": \"Anthropic Serif\",\n      \"role\": \"heading\"\n    },\n    {\n      \"family\": \"Georgia\",\n      \"role\": \"body\"\n    },\n    {\n      \"family\": \"Anthropic Sans\",\n      \"role\": \"body\"\n    }\n  ],\n  \"colors\": {\n    \"primary\": \"#C6613F\",\n    \"secondary\": \"#3898EC\",\n    \"accent\": \"#D97757\",\n    \"background\": \"#F0EEE6\",\n    \"textPrimary\": \"#141413\",\n    \"link\": \"#D97757\"\n  },\n  \"typography\": {\n    \"fontFamilies\": {\n      \"primary\": \"Georgia\",\n      \"heading\": \"Anthropic Serif\"\n    },\n    \"fontStacks\": {\n      \"heading\": [\n        \"Anthropic Sans\",\n        \"Arial\",\n        \"sans-serif\"\n      ],\n      \"body\": [\n        \"Anthropic Serif\",\n        \"Georgia\",\n        \"sans-serif\"\n      ],\n      \"paragraph\": [\n        \"Anthropic Serif\",\n        \"Georgia\",\n        \"sans-serif\"\n      ]\n    },\n    \"fontSizes\": {\n      \"h1\": \"64px\",\n      \"h2\": \"96px\",\n      \"body\": \"24px\"\n    }\n  },\n  \"spacing\": {\n    \"baseUnit\": 4,\n    \"borderRadius\": \"2px\"\n  },\n  \"components\": {\n    \"buttonPrimary\": {\n      \"background\": \"#141413\",\n      \"textColor\": \"#FAF9F5\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"0px\",\n        \"bottomRight\": \"0px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    },\n    \"buttonSecondary\": {\n      \"background\": \"#FAF9F5\",\n      \"textColor\": \"#141413\",\n      \"borderColor\": \"#F0EEE6\",\n      \"borderRadius\": \"8px\",\n      \"borderRadiusCorners\": {\n        \"topLeft\": \"8px\",\n        \"topRight\": \"8px\",\n        \"bottomRight\": \"8px\",\n        \"bottomLeft\": \"8px\"\n      },\n      \"shadow\": \"none\"\n    }\n  },\n  \"images\": {\n    \"logo\": 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   \"favicon\": \"https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/681d52619fec35886a7f1a70_favicon.png\",\n    \"ogImage\": \"https://cdn.prod.website-files.com/67ce28cfec624e2b733f8a52/68309ab48369f7ad9b4a40e1_open-graph.jpg\",\n    \"logoHref\": \"https://www.anthropic.com/\"\n  },\n  \"__llm_logo_reasoning\": {\n    \"selectedIndex\": 3,\n    \"reasoning\": \"Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Anthropic'.\",\n    \"confidence\": 0.9,\n    \"source\": \"llm\"\n  },\n  \"__llm_button_reasoning\": {\n    \"primary\": {\n      \"index\": 0,\n      \"text\": \"Try Claude\",\n      \"reasoning\": \"Button #0 'Try Claude' is likely the primary CTA due to its action-oriented text and distinct dark background, which stands out as a primary action.\"\n    },\n    \"secondary\": {\n      \"index\": 5,\n      \"text\": \"Continue reading\",\n      \"reasoning\": \"Button #5 'Continue reading' has a different background color (#FAF9F5) and serves as a secondary action, making it suitable as the secondary button.\"\n    },\n    \"confidence\": 0.95\n  },\n  \"personality\": {\n    \"tone\": \"professional\",\n    \"energy\": \"medium\",\n    \"targetAudience\": \"tech-savvy professionals\"\n  },\n  \"designSystem\": {\n    \"framework\": \"custom\",\n    \"componentLibrary\": \"\"\n  },\n  \"confidence\": {\n    \"buttons\": 0.95,\n    \"colors\": 0.9,\n    \"overall\": 0.925\n  },\n  \"__llm_metadata\": {\n    \"logoSelection\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true,\n      \"finalSource\": \"llm\",\n      \"rawLogoSelection\": {\n        \"selectedLogoIndex\": 3,\n        \"selectedLogoReasoning\": \"Selected #3 because it is visible, located in the header, links to the homepage, and matches the brand name 'Anthropic'.\",\n        \"confidence\": 0.9\n      }\n    },\n    \"buttonClassification\": {\n      \"llmCalled\": true,\n      \"llmSucceeded\": true\n    }\n  }\n}\n```\n"
}