Ansa Biotechnologies Brand Identity

A complete profile of Ansa Biotechnologies's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1E73BE
• secondary: #00C09E
• accent: #009ADD
• background: #FFFFFF
• textPrimary: #009ADD
• link: #009ADD

Typography

• primary: Albert Sans — https://fonts.google.com/specimen/Albert+Sans
• heading: Albert Sans — https://fonts.google.com/specimen/Albert+Sans

Visual Assets

• Logo:
• Favicon:

Brand Personality

Tone: professional · Energy: medium · Audience: biotechnology professionals

Ansa Biotechnologies Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• DNA Synthesis Explained | Ansa Biotechnologies
  • Image:
  • Source: DNA Synthesis Explained
• Blog | Ansa Biotechnologies
  • Image:
  • Source: Blog 1
• Blog | Ansa Biotechnologies
  • Image:
  • Source: Blog 2
• Blog | Ansa Biotechnologies
  • Image:
  • Source: Blog 3
• Chemical vs. Enzymatic DNA Synthesis Techniques | Ansa Bio
  • Image:
  • Source: Chemical vs Enzymatic
• Blog | Ansa Biotechnologies
  • Image:
  • Source: Blog 4

Working with these fonts

Not found on Google Fonts? Here are instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Albert Sans",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "unknown"
  },
  {
   "family": "Helvetica",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#1E73BE",
  "secondary": "#00C09E",
  "accent": "#009ADD",
  "background": "#FFFFFF",
  "textPrimary": "#009ADD",
  "link": "#009ADD"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Albert Sans",
   "heading": "Albert Sans"
  },
  "fontStacks": {
   "heading": [
    "Albert Sans",
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "body": [
    "Albert Sans",
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "Albert Sans",
    "Arial",
    "Helvetica",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "42px",
   "h2": "38.4px",
   "body": "19.2px"
  }
 },
 "spacing": {
  "baseUnit": 10,
  "borderRadius": "4px"
 },
 "components": {},
 "images": {
  "logo": "https://ansabio.com/wp-content/uploads/2024/05/ANSA-BIO-Logo-Horizontal-Light.png",
  "favicon": "https://ansabio.com/wp-content/uploads/2024/02/cropped-ansa-favicon-32x32.png",
  "ogImage": null,
  "logoHref": "https://ansabio.com/",
  "logoAlt": "Ansa Biotechnologies Unlock Breakthroughs with Enzymatic DNA synthesis"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "biotechnology professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0,
  "colors": 0.9,
  "overall": 0.45
 }
}