Anrok Brand Identity

A complete profile of Anrok's visual system — colors, typography, components, and personality — extracted from https://www.anrok.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/anrok
• Machine-readable JSON: https://characterquilt.com/branding/anrok.json
• Per-page llms.txt: https://characterquilt.com/branding/anrok/llms.txt

Quick Facts

Color Palette

• primary: #343155
• secondary: #3D01B8
• accent: #3D01B8
• background: #FFFFFF
• textPrimary: #201A36
• link: #201A36

Typography

• primary: Aktiv Grotesk — https://fonts.google.com/specimen/Aktiv+Grotesk
• heading: Sofia Pro — https://fonts.google.com/specimen/Sofia+Pro

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#3D01B8, textColor=#FFFFFF, borderRadius=13.5px, shadow=none
• buttonSecondary: background=transparent, textColor=#201A36, borderColor=#201A36, borderRadius=13.5px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: businesses in modern commerce

Anrok Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• SaaS sales tax by state | The SaaS sales tax index
  • Image:
  • Source: https://www.anrok.com/saas-sales-tax-by-state
• Product tour | Anrok
  • Image:
  • Source: https://www.anrok.com/product-tour
• Journal Entries | Anrok | Substack
  • Image:
  • Source: https://journal-entries.anrok.com/
• Request demo | Anrok
  • Image:
  • Source: https://www.anrok.com/request-demo
• The global sales tax solution built for modern commerce | Anrok
  • Image:
  • Source: https://www.anrok.com/
• Sales tax automation, connected to Chargebee | Anrok
  • Image:
  • Source: https://www.anrok.com/integrations/chargebee

Working with these fonts

Not found on Google Fonts? Follow these instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or by cURL the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aktiv Grotesk",
      "role": "body"
    },
    {
      "family": "Sofia Pro",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#343155",
    "secondary": "#3D01B8",
    "accent": "#3D01B8",
    "background": "#FFFFFF",
    "textPrimary": "#201A36",
    "link": "#201A36"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aktiv Grotesk",
      "heading": "Sofia Pro"
    },
    "fontStacks": {
      "heading": [
        "Sofia Pro",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Aktiv Grotesk",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Aktiv Grotesk",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "54px",
      "h2": "54px",
      "body": "20.25px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "14px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#3D01B8",
      "textColor": "#FFFFFF",
      "borderRadius": "13.5px",
      "borderRadiusCorners": {
        "topLeft": "13.5px",
        "topRight": "13.5px",
        "bottomRight": "13.5px",
        "bottomLeft": "13.5px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#201A36",
      "borderColor": "#201A36",
      "borderRadius": "13.5px",
      "borderRadiusCorners": {
        "topLeft": "13.5px",
        "topRight": "13.5px",
        "bottomRight": "13.5px",
        "bottomLeft": "13.5px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/632add85afcd1ac30aa74675/6357842d130e1f3e0e23d1fe_anrok_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/632add85afcd1ac30aa74675/635823877fe98d472dcd18d7_anrok_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/632add85afcd1ac30aa74675/67eabbb915d9714865dd45e7_video%20thumb%20small%20alt.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses in modern commerce"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}