anon.json

Anon Brand Identity

A complete profile of Anon's visual system — colors, typography, components, and personality — extracted from https://www.anon.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #36394A
Accent #272835
Body Font Alliance No1
Heading Font Alliance No1

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Anon Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Alliance No1",
      "role": "body"
    },
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#36394A",
    "accent": "#272835",
    "background": "#FFFFFF",
    "textPrimary": "#18181B",
    "link": "#36394A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Alliance No1",
      "heading": "Alliance No1"
    },
    "fontStacks": {
      "heading": [
        "allianceNo2",
        "allianceNo2 Fallback",
        "Inter",
        "sans-serif"
      ],
      "body": [
        "allianceNo1",
        "allianceNo1 Fallback",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "allianceNo1",
        "allianceNo1 Fallback",
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "48px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#3F3F46",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#272835",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 39, 80, 0.2) 0px 1px 2px 0px, rgba(26, 27, 37, 0.9) 0px 0px 0px 1px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#18181B",
      "borderColor": "#D4D4D8",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px"
    }
  },
  "images": {
    "logo": "https://www.anon.com/anon_logo_light.svg?dpl=dpl_BheiLEyuAmQqM1t4ZcwcXGezd4HF",
    "favicon": "https://www.anon.com/favicon.ico?favicon.0nvk59xfmhzka.ico?dpl=dpl_BheiLEyuAmQqM1t4ZcwcXGezd4HF",
    "ogImage": "https://anon.com/opengraph-image.png?opengraph-image.0~ycg91hn.kbl.png?dpl=dpl_BheiLEyuAmQqM1t4ZcwcXGezd4HF",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is in the header, visible, and matches the brand name 'Anon'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 has a distinct background color (#272835) and action-oriented text ('Get started'), making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "Learn more",
      "reasoning": "Button #2 has a different background color (#FFFFFF) and serves as a secondary action ('Learn more')."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is in the header, visible, and matches the brand name 'Anon'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}