ankr health.json

Ankr Health Brand Identity

A complete profile of Ankr Health's visual system — colors, typography, components, and personality — extracted from https://ankr.us. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #2C3847
Accent #8F4EC7
Body Font PT Serif
Heading Font Work Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: medical professionals

Ankr Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "PT Serif",
      "role": "body"
    },
    {
      "family": "Work Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#2C3847",
    "secondary": "#7B838B",
    "accent": "#8F4EC7",
    "background": "#FFFFFF",
    "textPrimary": "#8F4EC7",
    "link": "#8F4EC7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "PT Serif",
      "heading": "Work Sans"
    },
    "fontStacks": {
      "heading": [
        "PT Serif",
        "serif"
      ],
      "body": [
        "PT Serif",
        "serif"
      ],
      "paragraph": [
        "PT Serif",
        "serif"
      ]
    },
    "fontSizes": {
      "h1": "17px",
      "h2": "38px",
      "body": "27px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#2C3847",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://ankr.us/wp-content/uploads/2021/08/cropped-Ankr-Logo@1x.png",
    "favicon": "https://ankr.us/wp-content/uploads/2021/08/Ankr-Apple-icon-120x120-1.png",
    "ogImage": "https://cgw.motopress.com/wp-content/uploads/2019/11/background-6.jpg",
    "logoHref": "https://ankr.us/",
    "logoAlt": "Ankr VCX – AI Workforce for Medical Practices"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Ankr VCX'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "medical professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Ankr VCX'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}