Aniva Brand: Colors, Fonts, Logo & Visual Identity
Aniva Brand Identity
A complete profile of Aniva's visual system — colors, typography, components, and personality — extracted from https://anivahealth.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://anivahealth.com/.
- primary: #3B3F4A (rgb(59, 63, 74))
- secondary: #6A7885 (rgb(106, 120, 133))
- accent: #E76C2B (rgb(231, 108, 43))
- background: #FAFAFB (rgb(250, 250, 251))
- textPrimary: #E76C2B (rgb(231, 108, 43))
- link: #E76C2B (rgb(231, 108, 43))
Typography
Each font links to its Google Fonts page where available.
- primary: Switzer Google Fonts →
- heading: Romie Google Fonts →
Visual Assets
UI Components
Live previews rendered using Aniva's actual button styles.
Input
- background: #FFFFFF
- textColor: #333333
- borderColor: #CCCCCC
- borderRadius: 6px
- shadow: none
Button Primary
- background: #E76C2B
- textColor: #FFFFFF
- borderColor: #C85618
- borderRadius: 4px
- shadow: none
Button Secondary
- background: #281A12
- textColor: #000000
- borderColor: #E76C2B
- borderRadius: 12px
- shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: health-conscious individuals seeking personalized health services
Frequently Asked Questions
What is Aniva's primary brand color? Aniva's primary brand color is #3B3F4A. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Aniva use? Aniva uses #E76C2B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Aniva use? Aniva uses Switzer for body text and Romie for headings.
Does Aniva use a light or dark theme? Aniva's primary site uses a light color scheme, with a background of #FAFAFB.
Where can I find Aniva's logo? Aniva's logo is available directly on their site (https://anivahealth.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated? This profile was extracted from https://anivahealth.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Aniva.