anima app.json

Anima App Brand Identity

A complete profile of Anima App's visual system — colors, typography, components, and personality — extracted from https://www.animaapp.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #6D54CF
Accent #6D54CF
Body Font Mulish
Heading Font Roslindale

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: designers and developers

Anima App Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Here are instructions to follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Mulish",
      "role": "body"
    },
    {
      "family": "Roslindale",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#6D54CF",
    "secondary": "#F2BFAF",
    "accent": "#6D54CF",
    "background": "#2B2B2B",
    "textPrimary": "#2B2B2B",
    "link": "#A898EC"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Mulish",
      "heading": "Roslindale"
    },
    "fontStacks": {
      "heading": [
        "Roslindale"
      ],
      "body": [
        "Roslindale",
        "serif"
      ],
      "paragraph": [
        "Mulish",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "76px",
      "h2": "76px",
      "body": "27px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "100px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#6D54CF",
      "textColor": "#FFFFFF",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#2D2D2D",
      "borderColor": "#FFFFFF",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://a.storyblok.com/f/89137/x/e1adbda50a/anima-logo.svg",
    "favicon": "https://s3.amazonaws.com/projects4.animaapp.com/favicon.ico",
    "ogImage": "https://a.storyblok.com/f/89137/1840x1142/548f935261/anima-the-ux-design-agent.png",
    "logoHref": "/",
    "logoAlt": "Anima logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Anima'. It links to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 6,
      "text": "Accept all",
      "reasoning": "Button #6 has a vibrant brand color (#6D54CF) and action-oriented text ('Accept all'), making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Start free",
      "reasoning": "Button #0 has a different background color (#FFFFFF) and action-oriented text ('Start free'), making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "designers and developers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and matches the brand name 'Anima'. It links to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}