Angle Health Brand Identity

A complete profile of Angle Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #418799
• secondary: #E3E6FD
• accent: #6D39D9
• background: #FFFFFF
• textPrimary: #222222
• link: #6D39D9

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: DM Serif Display — https://fonts.google.com/specimen/DM+Serif+Display

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#6D39D9, borderColor=#6D39D9, borderRadius=50px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals and businesses seeking modern health insurance solutions

Angle Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Member | AngleRx - Manage Prescriptions & Benefits
  • Image:
  • Source: https://rx.anglehealth.com/
• AngleHealth Platforms API - Developer Documentation
  • Image:
  • Source: https://docs.anglehealth.com/
• Angle Health | Better Benefits Blog
  • Image:
  • Source: https://www.anglehealth.com/blog
• Health Insurance Built for Modern Members
  • Image:
  • Source: https://www.anglehealth.com/members
• Angle Health | Better Benefits Blog
  • Image:
  • Source: https://www.anglehealth.com/blog
• Angle Health Provider Resources
  • Image:
  • Source: https://www.anglehealth.com/providers

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 { "family": "Poppins", "role": "body" },
 { "family": "DM Serif Display", "role": "heading" }
 ],
 "colors": {
 "primary": "#418799",
 "secondary": "#E3E6FD",
 "accent": "#6D39D9",
 "background": "#FFFFFF",
 "textPrimary": "#222222",
 "link": "#6D39D9"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Poppins",
 "heading": "DM Serif Display"
 },
 "fontStacks": {
 "heading": ["DM Serif Display", "sans-serif"],
 "body": ["Poppins", "sans-serif"],
 "paragraph": ["Poppins", "sans-serif"]
 },
 "fontSizes": {
 "h1": "60px",
 "h2": "40px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "10px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FFFFFF",
 "textColor": "#6D39D9",
 "borderColor": "#6D39D9",
 "borderRadius": "50px",
 "borderRadiusCorners": {
 "topLeft": "50px",
 "topRight": "50px",
 "bottomRight": "50px",
 "bottomLeft": "50px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://cdn.prod.website-files.com/659d6c01f923fc3fc56e1a2e/659d6c01f923fc3fc56e1a53_logo.svg",
 "favicon": "https://cdn.prod.website-files.com/659d6c01f923fc3fc56e1a2e/6617dd935a06dfe8418dde50_favicon.png",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "Angle"
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "tech-savvy individuals and businesses seeking modern health insurance solutions"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.95,
 "overall": 0.925
 }
}