Angle Health Brand Identity

A complete profile of Angle Health's visual system — colors, typography, components, and personality — extracted from https://www.anglehealth.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/angle-health
• Machine-readable JSON: https://characterquilt.com/branding/angle-health.json
• Per-page llms.txt: https://characterquilt.com/branding/angle-health/llms.txt

Quick Facts

Color Palette

• primary: #418799
• secondary: #E3E6FD
• accent: #6D39D9
• background: #FFFFFF
• textPrimary: #222222
• link: #6D39D9

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: DM Serif Display — https://fonts.google.com/specimen/DM+Serif+Display

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#6D39D9, borderColor=#6D39D9, borderRadius=50px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals and businesses seeking modern health insurance solutions

Angle Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Member | AngleRx - Manage Prescriptions & Benefits
  • Image:
  • Source: AngleRx
• AngleHealth Platforms API - Developer Documentation
  • Image:
  • Source: AngleHealth API
• Angle Health | Better Benefits Blog
  • Image:
  • Source: Blog
• Health Insurance Built for Modern Members
  • Image:
  • Source: Members
• Angle Health | Better Benefits Blog
  • Image:
  • Source: Blog
• Angle Health Provider Resources
  • Image:
  • Source: Providers

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    },
    {
      "family": "DM Serif Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#418799",
    "secondary": "#E3E6FD",
    "accent": "#6D39D9",
    "background": "#FFFFFF",
    "textPrimary": "#222222",
    "link": "#6D39D9"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "DM Serif Display"
    },
    "fontStacks": {
      "heading": [
        "DM Serif Display",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "40px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#6D39D9",
      "borderColor": "#6D39D9",
      "borderRadius": "50px",
      "borderRadiusCorners": {
        "topLeft": "50px",
        "topRight": "50px",
        "bottomRight": "50px",
        "bottomLeft": "50px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/659d6c01f923fc3fc56e1a2e/659d6c01f923fc3fc56e1a53_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/659d6c01f923fc3fc56e1a2e/6617dd935a06dfe8418dde50_favicon.png",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Angle"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Angle' from the URL and page title.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Start Quoting",
      "reasoning": "Button #0 'Start Quoting' is the primary CTA due to its action-oriented text and distinct styling with a border and text color matching the accent color, indicating a primary action."
    },
    "secondary": {
      "index": 1,
      "text": "For Employers",
      "reasoning": "Button #1 'For Employers' serves as a secondary CTA, offering a specific pathway for a target audience segment, with similar styling but less prominent text."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy individuals and businesses seeking modern health insurance solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.95,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Angle' from the URL and page title.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}