Anfin Brand Identity

A complete profile of Anfin's visual system — colors, typography, components, and personality — extracted from https://anfin.vn/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #EEF9FF
• secondary: #CCECFF
• accent: #0AA5FF
• background: #FFFFFF
• textPrimary: #0AA5FF
• link: #0AA5FF

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon: Favicon
• Social card (og:image): /landing-page/section-hero/SEO-thumbnail.png

UI Components

• buttonPrimary: background=#0AA5FF, textColor=#FFFFFF, borderColor=#0AA5FF, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#0AA5FF, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: new investors

Anfin Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• AnfinX - Ứng dụng đầu tư & giao dịch hàng hóa phái sinh tại Việt Nam
  • Image:
  • Source: Source
• Lot là gì? Ví dụ và các yếu tố ảnh hưởng đến lot
  • Image:
  • Source: Source
• AnfinX khẳng định vị thế tại diễn đàn ACM Việt Nam 2026: Vượt qua chu kỳ siêu tăng trưởng hàng
  • Image:
  • Source: Source
• Blog
  • Image:
  • Source: Source
• Nhóm hàng hóa Kim loại
  • Image:
  • Source: Source
• DCA là gì? Hướng dẫn áp dụng DCA hiệu quả khi đầu tư
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Inter",
 "role": "body"
 }
],
 "colors": {
 "primary": "#EEF9FF",
 "secondary": "#CCECFF",
 "accent": "#0AA5FF",
 "background": "#FFFFFF",
 "textPrimary": "#0AA5FF",
 "link": "#0AA5FF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Inter",
 "heading": "Inter"
 },
 "fontStacks": {
 "heading": [
 "Inter",
 "sans-serif"
 ],
 "body": [
 "Inter",
 "sans-serif"
 ],
 "paragraph": [
 "Inter",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "40px",
 "h2": "16px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#0AA5FF",
 "textColor": "#FFFFFF",
 "borderColor": "#0AA5FF",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#0AA5FF",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://anfin.vn/_next/image/?url=%2Flogo%2Fnew-logo.png&w=384&q=75",
 "favicon": "https://anfin.vn/favicon/favicon.ico",
 "ogImage": "/landing-page/section-hero/SEO-thumbnail.png",
 "logoHref": "/",
 "logoAlt": "Anfin - Nền tảng đầu tư tốt nhất cho người mới bắt đầu"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 1,
 "reasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Anfin'.",
 "confidence": 0.9,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 1,
 "text": "Bắt đầu ngay",
 "reasoning": "Button #1 with text 'Bắt đầu ngay' uses a vibrant blue color (#0AA5FF) which aligns with the brand's accent color, making it the primary call-to-action."
 },
 "secondary": {
 "index": 2,
 "text": "Đăng nhập",
 "reasoning": "Button #2 with text 'Đăng nhập' has a white background, providing a contrast to the primary button's vibrant color, making it suitable as a secondary action."
 },
 "confidence": 0.95
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "new investors"
 },
 "designSystem": {
 "framework": "material",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 1,
 "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, links to the homepage, and matches the brand name 'Anfin'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}