Anduril Industries Brand Identity

A complete profile of Anduril Industries's visual system — colors, typography, components, and personality — extracted from https://anduril.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #DFF140
• secondary: #505544
• accent: #FF3535
• background: #000000
• textPrimary: #000000
• link: #FF3535

Typography

• primary: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman
• heading: Times New Roman — https://fonts.google.com/specimen/Times+New+Roman

Visual Assets

• Favicon:
• Social card (og:image):

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

Anduril Industries Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Anduril Blog

  Source: https://blog.anduril.com/

• Ghost Approved for the Blue UAS Cleared List | Anduril

  Source: https://www.anduril.com/news/ghost-approved-for-the-blue-uas-cleared-list

• The Problem Solver: Lindsay Trice | by Anduril Industries | Anduril Blog

  Source: https://blog.anduril.com/the-problem-solver-lindsay-trice-85c4fdb6437d

• The Blackhawk Pilot: Kelsee Hober | by Anduril Industries | Anduril Blog

  Source: https://blog.anduril.com/the-blackhawk-pilot-kelsee-hober-4ef6a1b9ee57

• Careers | Anduril | Anduril

  Source: https://www.anduril.com/careers

• The Heartful Engineer: Adnan Esmail | by Anduril Industries | Anduril Blog

  Source: https://blog.anduril.com/the-heartful-engineer-adnan-esmail-d94044fb5778

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
 {"family": "Times New Roman", "count": 3}
 ],
 "colors": {
 "primary": "#DFF140",
 "secondary": "#505544",
 "accent": "#FF3535",
 "background": "#000000",
 "textPrimary": "#000000",
 "link": "#FF3535"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Times New Roman",
 "heading": "Times New Roman"
 },
 "fontStacks": {
 "body": ["Times New Roman"],
 "heading": ["Times New Roman"],
 "paragraph": ["Times New Roman"]
 },
 "fontSizes": {
 "h1": "17.8125px",
 "h2": "17.8125px",
 "body": "17.8125px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "100px"
 },
 "components": {},
 "images": {
 "logo": null,
 "favicon": "https://www.anduril.com/assets/favicon/favicon.xxWKiVhdqu.ico",
 "ogImage": "https://cdn.sanity.io/images/61nocsj5/production/f7d0f077c398e8e24666e9430611395186d347bd-1200x630.png?w=1200&h=630&fit=min&auto=format"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "unknown"
 },
 "designSystem": {
 "framework": "unknown",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0,
 "overall": 0
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": false,
 "llmSucceeded": false,
 "finalSource": "none",
 "rawLogoSelection": {
 "selectedLogoIndex": -1,
 "selectedLogoReasoning": "LLM failed",
 "confidence": 0
 }
 },
 "buttonClassification": {
 "llmCalled": false,
 "llmSucceeded": false,
 "error": "LLM call failed or returned fallback values"
 }
 }
}