Andson Biotech Brand Identity

A complete profile of Andson Biotech's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0033A0
• secondary: #69727D
• accent: #0033A0
• background: #FFFFFF
• textPrimary: #0033A0
• link: #0033A0

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#0033A0, textColor=#FFE900, borderColor=#0033A0, borderRadius=32px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFE900, borderColor=#FFFFFF, borderRadius=32px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: scientists and researchers in biotechnology

Andson Biotech Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Featured Archives - Andson Biotech
  • Image:
  • Source: https://andsonbiotech.com/category/featured/
• Andson Biotech broadens access to mass spectrometry
  • Image:
  • Source: https://andsonbiotech.com/about/
• How to build a landing page for a biotech startup without “cool” images?
  • Image:
  • Source: https://www.kseniamik.com/blog/how-to-build-a-landing-page-for-a-biotech-startup-without-cool-images

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0033A0",
    "secondary": "#69727D",
    "accent": "#0033A0",
    "background": "#FFFFFF",
    "textPrimary": "#0033A0",
    "link": "#0033A0"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "120px",
      "h2": "70px",
      "body": "26px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "3px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#0033A0",
      "textColor": "#FFE900",
      "borderColor": "#0033A0",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFE900",
      "borderColor": "#FFFFFF",
      "borderRadius": "32px",
      "borderRadiusCorners": {
        "topLeft": "32px",
        "topRight": "32px",
        "bottomRight": "32px",
        "bottomLeft": "32px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://andsonbiotech.com/wp-content/uploads/2020/10/Andson-White.png",
    "favicon": "https://andsonbiotech.com/wp-content/uploads/2025/05/cropped-Andson-favicon-32x32.png",
    "ogImage": "https://andsonbiotech.com/wp-content/uploads/2025/05/Andson-OG.jpg",
    "logoHref": "https://andsonbiotech.com"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "scientists and researchers in biotechnology"
  }
}