Andson Biotech Brand Identity

A complete profile of Andson Biotech's visual system — colors, typography, components, and personality — extracted from http://www.andsonbiotech.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/andson-biotech
• Machine-readable JSON: https://characterquilt.com/branding/andson-biotech.json
• Per-page llms.txt: https://characterquilt.com/branding/andson-biotech/llms.txt

Quick Facts

Color Palette

• primary: #0033A0
• secondary: #69727D
• accent: #0033A0
• background: #FFFFFF
• textPrimary: #0033A0
• link: #0033A0

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo: https://andsonbiotech.com/wp-content/uploads/2020/10/Andson-White.png
• Favicon: https://andsonbiotech.com/wp-content/uploads/2025/05/cropped-Andson-favicon-32x32.png
• Social card (og:image): https://andsonbiotech.com/wp-content/uploads/2025/05/Andson-OG.jpg

UI Components

• buttonPrimary: background=#0033A0, textColor=#FFE900, borderColor=#0033A0, borderRadius=32px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFE900, borderColor=#FFFFFF, borderRadius=32px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: scientists and researchers in biotechnology

Andson Biotech Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Featured Archives - Andson Biotech
  • Image: https://andsonbiotech.com/wp-content/uploads/2026/03/Andson_Lab-10_small_GT-Article.jpg
  • Source: https://andsonbiotech.com/category/featured/
• Andson Biotech broadens access to mass spectrometry
  • Image: https://andsonbiotech.com/wp-content/uploads/2025/05/Andson-OG.jpg
  • Source: https://andsonbiotech.com/about/
• Featured Archives - Andson Biotech
  • Image: https://andsonbiotech.com/wp-content/uploads/2025/10/Andson-DynaChip.jpg
  • Source: https://andsonbiotech.com/category/featured/
• How to build a landing page for a biotech startup without “cool” images?
  • Image: https://cdn.prod.website-files.com/643d93d0dca0e4d43845e790/64de155a338c575e9032a346_Hero%20section.webp
  • Source: https://www.kseniamik.com/blog/how-to-build-a-landing-page-for-a-biotech-startup-without-cool-images
• How to build a landing page for a biotech startup without “cool” images?
  • Image: https://cdn.prod.website-files.com/643d93d0dca0e4d43845e790/64de14ef432c27b094bcb2aa_Page.gif
  • Source: https://www.kseniamik.com/blog/how-to-build-a-landing-page-for-a-biotech-startup-without-cool-images
• Andson Biotech - BioTools Innovator
  • Image: https://biotoolsinnovator.org/wp-content/uploads/2023/06/Andson-logo-600.png
  • Source: https://biotoolsinnovator.org/portfolio-item/andson-biotech/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.