Andi Brand Identity

A complete profile of Andi's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #728697
• secondary: #21BA45
• accent: #21BA45
• background: #FFFFFF
• textPrimary: #212121
• link: #EBF5FF

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

Visual Assets

• Logo:
• Favicon: https://andisearch.com/favicon.ico
• Social card (og:image): /assets/andi-social-share.png

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#666666, borderRadius=4px, shadow=rgba(34, 36, 38, 0.15) 0px 0px 0px 1px inset

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy users looking for AI search solutions

Andi Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• ANDI Clothing Ben Wallace Basketball Player 2000s Print Advertisement Ad 2004 | eBay
  • Image:
  • Source: https://www.ebay.com/itm/374016715793
• Get to know ANDI™ | Imeka™
  • Image:
  • Source: https://imeka.ca/andi/
• New Landing Page Update: Improved UX and Search | Angela Hoover posted on the topic | LinkedIn
  • Image:
  • Source: https://www.linkedin.com/posts/angela-hoover_new-version-of-our-landing-page-is-live-activity-7430691297579032576-FQ3N
• UN-ANDI: eradicating systemic racism within the UN - UN Today
  • Image:
  • Source: https://untoday.org/un-andi-eradicating-systemic-racism-within-the-un/
• 2ab96cf7-andi-screen-shots_10qw0k60qu0k6001000000.png
  • Image:
  • Source: https://andonix.com/press-release-meet-andi-the-ai-powered-manufacturing-chatbot-revolutionizing-factories/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Open Sans",
   "role": "body"
  },
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#728697",
  "secondary": "#21BA45",
  "accent": "#21BA45",
  "background": "#FFFFFF",
  "textPrimary": "#212121",
  "link": "#EBF5FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Open Sans",
   "heading": "Open Sans"
  },
  "fontStacks": {
   "heading": [
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "Segoe UI Emoji",
    "Open Sans",
    "Noto Sans",
    "Roboto",
    "Arimo",
    "sans-serif"
   ],
   "body": [
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "Segoe UI Emoji",
    "Open Sans",
    "Noto Sans",
    "Roboto",
    "Arimo",
    "sans-serif"
   ],
   "paragraph": [
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "Segoe UI Emoji",
    "Open Sans",
    "Noto Sans",
    "Roboto",
    "Arimo",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "14px",
   "h2": "14px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#666666",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "rgba(34, 36, 38, 0.15) 0px 0px 0px 1px inset"
  }
 },
 "images": {
  "logo": "https://andisearch.com/assets/andi-logo-name-transparent-320x114-CkMYebQm.png",
  "favicon": "https://andisearch.com/favicon.ico",
  "ogImage": "/assets/andi-social-share.png",
  "logoHref": "/",
  "logoAlt": "Andi Home"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy users looking for AI search solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}