# Anchor Brand Identity

A complete profile of **Anchor**'s visual system — colors, typography, components, and personality — extracted from [https://getanchor.co/](https://getanchor.co/). Built for designers, agents, and AI tools.

## Color Palette
Brand palette extracted from https://getanchor.co/.

- **primary**: #0B5C3E 
- **secondary**: #055137 
- **accent**: #045137 
- **background**: #FFFFFF 
- **textPrimary**: #051205 
- **link**: #045137

## Typography
Each font links to its Google Fonts page where available.

- **primary**: Dmsans [Google Fonts →](https://fonts.google.com/specimen/Dmsans)
- **heading**: Inter [Google Fonts →](https://fonts.google.com/specimen/Inter)

## UI Components
Live previews rendered using Anchor's actual button styles.

### Input
- **background**: #FFFFFF 
- **textColor**: #333333 
- **borderColor**: #0B5C3E 
- **borderRadius**: 4px 
- **shadow**: none

### Button Primary
- **background**: #045137 
- **textColor**: #F1F9F6 
- **borderColor**: #045137 
- **borderRadius**: 16px 
- **shadow**: none

### Button Secondary
- **background**: #D05F0D 
- **textColor**: #F1F9F6 
- **borderColor**: #D05F0D 
- **borderRadius**: 16px 
- **shadow**: none

## Brand Personality
- **Tone**: professional 
- **Energy**: medium 
- **Audience**: financial product developers

## Visual Assets

## Frequently Asked Questions

1. **What is Anchor's primary brand color?**  
   Anchor's primary brand color is #0B5C3E. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Anchor use?**  
   Anchor uses #045137 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Anchor use?**  
   Anchor uses Dmsans for body text and Inter for headings. Fonts were detected on https://getanchor.co/ as part of their live design system.

4. **Does Anchor use a light or dark theme?**  
   Anchor's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Anchor's logo?**  
   Anchor's logo is available directly on their site (https://getanchor.co/). The current logo URL is included in the machine-readable JSON profile linked above.