Anchor Brand Identity

A complete profile of Anchor's visual system — colors, typography, components, and personality — extracted from https://getanchor.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getanchor.co/.

• primary: #0B5C3E
• secondary: #055137
• accent: #045137
• background: #FFFFFF
• textPrimary: #051205
• link: #045137

Typography

Each font links to its Google Fonts page where available.

• primary: Dmsans Google Fonts →
• heading: Inter Google Fonts →

UI Components

Live previews rendered using Anchor's actual button styles.

Input

• background: #FFFFFF
• textColor: #333333
• borderColor: #0B5C3E
• borderRadius: 4px
• shadow: none

Button Primary

• background: #045137
• textColor: #F1F9F6
• borderColor: #045137
• borderRadius: 16px
• shadow: none

Button Secondary

• background: #D05F0D
• textColor: #F1F9F6
• borderColor: #D05F0D
• borderRadius: 16px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: financial product developers

Visual Assets

Frequently Asked Questions

1. What is Anchor's primary brand color?
   Anchor's primary brand color is #0B5C3E. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Anchor use?
   Anchor uses #045137 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Anchor use?
   Anchor uses Dmsans for body text and Inter for headings. Fonts were detected on https://getanchor.co/ as part of their live design system.

4. Does Anchor use a light or dark theme?
   Anchor's primary site uses a light color scheme, with a background of #FFFFFF.

5. Where can I find Anchor's logo?
   Anchor's logo is available directly on their site (https://getanchor.co/). The current logo URL is included in the machine-readable JSON profile linked above.