Ancana Brand Identity

A complete profile of Ancana's visual system — colors, typography, components, and personality — extracted from https://www.ancana.co. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.ancana.co.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

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Brand Personality

Tone: modern
Energy: medium
Audience: Individuals interested in co-ownership of homes

Frequently Asked Questions

1. What is Ancana's primary brand color?
   Ancana's primary brand color is #6C757D. It anchors the visual identity across their website, product UI, and marketing materials.
2. What accent color does Ancana use?
   Ancana uses #323843 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
3. What font does Ancana use?
   Ancana uses Roboto as the primary typeface across body and headings.
4. Does Ancana use a light or dark theme?
   Ancana's primary site uses a light color scheme, with a background of #3D4348.
5. Where can I find Ancana's logo?
   Ancana's logo is available directly on their site (https://www.ancana.co). The current logo URL is included in the machine-readable JSON profile linked above.
6. How was this brand profile generated?
   This profile was extracted from https://www.ancana.co using the Firecrawl branding extraction API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Nuckle",
      "role": "unknown"
    },
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6C757D",
    "secondary": "#6366F1",
    "accent": "#323843",
    "background": "#3D4348",
    "textPrimary": "#3D4348",
    "link": "#2B3443"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Nuckle",
        "sans-serif"
      ],
      "body": [
        "Nuckle",
        "sans-serif"
      ],
      "paragraph": [
        "Nuckle",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "48px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#3B4559",
      "borderColor": "#CCA274",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#323843",
      "textColor": "#FFFFFF",
      "borderColor": "#CCA274",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "0px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#3B4559",
      "borderColor": "#CCA274",
      "borderRadius": "64px",
      "borderRadiusCorners": {
        "topLeft": "64px",
        "topRight": "64px",
        "bottomRight": "64px",
        "bottomLeft": "64px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20163.996%2029.297%22%20class%3D%22center-self%22%20style%3D%22width%3A%20110px%3B%22%20data-fc-idx%3D%220%22%3E%3Cg%20data-name%3D%22Group%20107%22%20fill%3D%22%23cca274%22%20style%3D%22fill%3A%20rgb(204%2C%20162%2C%20116)%20!important%3B%22%3E%3Cpath%20data-name%3D%22Path%20128%22%20d%3D%22M47.011%2013.827V.535h3.6v.3q0%2013.845.006%2027.69c0%20.276-.079.34-.343.336-.974-.016-1.948-.006-2.922-.006h-.337V18.732a.585.585%200%200%200-.227-.5Q39.53%2011.996%2032.276%205.751c-.063-.055-.132-.1-.24-.189v23.266h-3.587V.527c.094-.005.18-.015.266-.015.868%200%201.736-.007%202.6.006a.675.675%200%200%201%20.4.144q7.448%206.4%2014.887%2012.821c.113.1.227.192.407.344%22%20style%3D%22fill%3A%20rgb(204%2C%20162%2C%20116)%20!important%3B%22%2F%3E%3Cpath%20data-name%3D%22Path%20129%22%20d%3D%22M135.152%2028.833h-3.576V18.712a.586.586%200%200%200-.229-.494q-7.25-6.228-14.493-12.464a3.637%203.637%200%200%200-.232-.18c-.007.159-.016.275-.016.392v22.486c0%20.441.043.4-.4.4-.975%200-1.948-.006-2.922.005-.226%200-.28-.072-.279-.287q.007-13.884%200-27.769V.533c.1-.008.185-.02.269-.02.877%200%201.753-.007%202.63.006a.676.676%200%200%201%20.4.154q7.518%206.466%2015.026%2012.943c.059.051.122.1.221.18V.537h3.594Z%22%20style%3D%22fill%3A%20rgb(204%2C%20162%2C%20116)%20!important%3B%22%2F%3E%3Cpath%20data-name%3D%22Path%20130%22%20d%3D%22m82.758%205.2-2.411%202.232-.628-.535a16.1%2016.1%200%200%200-5.457-2.932%2013.2%2013.2%200%200%200-5.71-.543%2011.787%2011.787%200%200%200-6.5%202.747%2010.424%2010.424%200%200%200-3.679%206.924%2011.251%2011.251%200%200%200%20.839%206.122%2011.135%2011.135%200%200%200%207.848%206.367%2013.468%2013.468%200%200%200%209.171-1.025%2019.214%2019.214%200%200%200%204.15-2.6c.054-.045.111-.086.186-.143l2.557%202.151-.263.243a21.27%2021.27%200%200%201-6.877%204.015%2016.233%2016.233%200%200%201-6.658%201.046%2015.61%2015.61%200%200%201-9.655-3.757%2013.649%2013.649%200%200%201-4.813-8.608%2014.342%2014.342%200%200%201%203.723-12.251%2013.828%2013.828%200%200%201%207.466-4.2%2018.192%2018.192%200%200%201%2013.9%202.4%2014.514%2014.514%200%200%201%202.664%202.182c.042.043.08.092.142.164%22%20style%3D%22fill%3A%20rgb(204%2C%20162%2C%20116)%20!important%3B%22%2F%3E%3Cpath%20data-name%3D%22Path%20131%22%20d%3D%22m24.566%2028.527-5.194-12.933Q16.39%208.169%2013.412.743a.314.314%200%200%200-.349-.234c-.567.012-1.134.013-1.7%200a.327.327%200%200%200-.363.25Q5.679%2014.353.349%2027.943c-.114.291-.225.584-.349.909h.284c1.107%200%202.214-.005%203.321%200a.331.331%200%200%200%20.364-.253q1.487-3.814%202.987-7.622l1.186-3.019c.1.083.171.136.237.193q6.121%205.268%2012.24%2010.526a.755.755%200%200%200%20.447.167c1.116.014%202.231.008%203.347.007.083%200%20.166-.01.267-.016-.047-.127-.078-.218-.114-.308M17.8%2021.658l-1.746-1.5q-3.176-2.739-6.354-5.472a.326.326%200%200%201-.109-.442q1.289-3.263%202.561-6.533c.031-.079.069-.155.14-.312l5.584%2014.22-.077.043%22%20style%3D%22fill%3A%20rgb(204%2C%20162%2C%20116)%20!important%3B%22%2F%3E%3Cpath%20data-name%3D%22Path%20132%22%20d%3D%22m163.887%2028.557-5.242-13.058q-2.958-7.365-5.912-14.732a.34.34%200%200%200-.382-.262c-.549.017-1.1.016-1.647%200a.355.355%200%200%200-.4.27q-1.914%204.913-3.845%209.82l-7.048%2017.984c-.03.077-.055.156-.094.271h.334c1.072%200%202.144-.01%203.215.007a.392.392%200%200%200%20.436-.307c1.02-2.617%202.052-5.229%203.07-7.847a.364.364%200%200%201%20.4-.273q4.809.01%209.618%200a.388.388%200%200%201%20.422.293c1.066%202.627%202.144%205.25%203.21%207.878a.348.348%200%200%200%20.389.256c1.089-.011%202.179-.005%203.268-.005h.313c-.049-.133-.076-.214-.108-.294m-16.179-11.469%203.874-9.677%203.871%209.677Z%22%20style%3D%22fill%3A%20rgb(204%2C%20162%2C%20116)%20!important%3B%22%2F%3E%3Cpath%20data-name%3D%22Path%20133%22%20d%3D%22M109.2%2028.511q-3.548-8.841-7.1-17.681L98.074.796c-.076-.19-.152-.3-.391-.291-.548.022-1.1.016-1.647%200a.356.356%200%200%200-.4.27q-5.3%2013.559-10.622%2027.113l-.376.961h.336c1.072%200%202.143-.009%203.215.006a.39.39%200%200%200%20.441-.3c1.018-2.618%202.051-5.23%203.069-7.847a.38.38%200%200%201%20.425-.284q4.8.012%209.591%200a.385.385%200%200%201%20.429.28c1.068%202.636%202.151%205.266%203.221%207.9a.334.334%200%200%200%20.371.243c1.1-.009%202.2%200%203.294%200h.3c-.054-.148-.087-.245-.126-.34M93.04%2017.087l3.874-9.68%203.873%209.68Z%22%20style%3D%22fill%3A%20rgb(204%2C%20162%2C%20116)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
    "favicon": null,
    "ogImage": null
  }
}