Ananya Health Brand Identity

A complete profile of Ananya Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #2B5672
• accent: #6E696F
• background: #FFFFFF
• textPrimary: #000000
• link: #0000EE

Typography

• primary: Helvetica — https://fonts.google.com/specimen/Helvetica
• heading: Helvetica — https://fonts.google.com/specimen/Helvetica

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#6E696F, textColor=#000000, borderColor=#6E696F, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and patients

Ananya Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Ananya Health | Preventing Cervical Cancer
  • Image: .png)
  • Source: https://www.ananya.health/
• Ananya Health | Preventing Cervical Cancer
  • Image:
  • Source: https://www.ananya.health/
• Ananya Health | Preventing Cervical Cancer
  • Image:
  • Source: https://www.ananya.health/
• Ananya Health | Preventing Cervical Cancer
  • Image:
  • Source: https://www.ananya.health/
• Ananya Health | Preventing Cervical Cancer
  • Image:
  • Source: https://www.ananya.health/
• Ananya Health | Preventing Cervical Cancer
  • Image:
  • Source: https://www.ananya.health/

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Helvetica",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#2B5672",
  "accent": "#6E696F",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Helvetica",
   "heading": "Helvetica"
  },
  "fontStacks": {
   "heading": [
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "body": [
    "Arial",
    "Helvetica",
    "sans-serif"
   ],
   "paragraph": [
    "Helvetica",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "10px",
   "h2": "50px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#6E696F",
   "textColor": "#000000",
   "borderColor": "#6E696F",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://static.wixstatic.com/media/6e8e40_4acd0d2b88ed41169227d30c9e022773~mv2.png/v1/crop/x_0,y_119,w_500,h_263/fill/w_217,h_114,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ananyaHealthLogo_square_04_GrayOnPurple-removebg-preview.png",
  "favicon": "https://static.wixstatic.com/media/f4f501_097f298893034bc1bc616158399dd2b3%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/f4f501_097f298893034bc1bc616158399dd2b3%7Emv2.png",
  "ogImage": null,
  "logoHref": "https://www.ananya.health",
  "logoAlt": "ananyaHealthLogo_square_04_GrayOnPurple-removebg-preview.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "healthcare professionals and patients"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.8,
  "colors": 0.9,
  "overall": 0.8500000000000001
 }
}