anakin.json

Anakin Brand Identity

A complete profile of Anakin's visual system — colors, typography, components, and personality — extracted from https://anakin.company. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0000EE
Accent #3F424E
Body Font Inter
Heading Font Inter

Color Palette

Typography

Visual Assets

Brand Personality

Tone: professional · Energy: medium · Audience: businesses looking for pricing intelligence solutions

Anakin Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#0000EE",
    "secondary": "#3898EC",
    "accent": "#3F424E",
    "background": "#FFFFFF",
    "textPrimary": "#222222",
    "link": "#3F424E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Inter"
    },
    "fontStacks": {
      "heading": [
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {},
  "images": {
    "favicon": "https://cdn.prod.website-files.com/68e8b249e1157246acee08b7/693dc465c155f54cb438d890_Asset%203.png",
    "ogImage": "https://cdn.prod.website-files.com/68e8b249e1157246acee08b7/6943a2baab3c8287601a2608_Update%20Open%20Graph%20Image%20(1).png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "No valid brand logo - all candidates are either invisible or too small to be considered the main brand logo.",
    "confidence": 0.2,
    "rejected": true,
    "source": "llm"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses looking for pricing intelligence solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0,
    "colors": 0.9,
    "overall": 0.45
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "No valid brand logo - all candidates are either invisible or too small to be considered the main brand logo.",
        "confidence": 0.2
      }
    },
    "buttonClassification": {
      "llmCalled": false,
      "llmSucceeded": false
    }
  }
}