Amplitude Brand: Colors, Fonts, Logo & Visual Identity

Amplitude Brand Identity

A complete profile of Amplitude's visual system — colors, typography, components, and personality — extracted from https://amplitude.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://amplitude.com.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

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UI Components

Live previews rendered using Amplitude's actual button styles.

Brand Personality

Amplitude Brand in the Wild

Frequently Asked Questions

What is Amplitude's primary brand color?
Amplitude's primary brand color is #BCD0FB. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Amplitude use?
Amplitude uses #1E61F0 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Amplitude use?
Amplitude uses Gellix as the primary typeface across body and headings.

Does Amplitude use a light or dark theme?
Amplitude's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Amplitude's logo?
Amplitude's logo is available directly on their site (https://amplitude.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://amplitude.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Amplitude.