# Amie Brand Identity

A complete profile of **Amie**'s visual system — colors, typography, components, and personality — extracted from [https://amie.so/](https://amie.so/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://amie.so/.  
**primary**  
`#11A8FF`  
`rgb(17, 168, 255)`

**secondary**  
`#FCF0AF`  
`rgb(252, 240, 175)`

**accent**  
`#11A8FF`  
`rgb(17, 168, 255)`

**background**  
`#FAFAFA`  
`rgb(250, 250, 250)`

**textPrimary**  
`#000000`  
`rgb(0, 0, 0)`

**link**  
`#5890E7`  
`rgb(88, 144, 231)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
`Inter`

**heading**  
`Inter`

`Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji`

## Visual Assets

%20!important%3B%22%2F%3E%3C%2Fsvg%3E)  
**Logo**  
  
**Favicon**  
  
**Social Card**

## UI Components

Live previews rendered using Amie's actual button styles.

### Button Primary

**buttonPrimary**  
background `#11A8FF`  
textColor `#FFFFFF`  
borderRadius `12px`  
shadow `none`

### Button Secondary

**buttonSecondary**  
background `#FFFFFF`  
textColor `#5C5C5C`  
borderRadius `12px`  
shadow `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.06) 0px 0px 0px 1px, rgba(0, 0, 0, 0.06) 0px 1px 1px -0.5px, rgba(0, 0, 0, 0.06) 0px 3px 3px -1.5px`

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy professionals

## Frequently Asked Questions

**What is Amie's primary brand color?**  
Amie's primary brand color is #11A8FF. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Amie use?**  
Amie uses Inter as the primary typeface across body and headings.

**Does Amie use a light or dark theme?**  
Amie's primary site uses a light color scheme, with a background of #FAFAFA.

**Where can I find Amie's logo?**  
Amie's logo is available directly on their site (https://amie.so/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://amie.so/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Amie.