Amie Brand Identity

A complete profile of Amie's visual system — colors, typography, components, and personality — extracted from https://amie.so/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://amie.so/.
primary
#11A8FF
rgb(17, 168, 255)

secondary
#FCF0AF
rgb(252, 240, 175)

accent
#11A8FF
rgb(17, 168, 255)

background
#FAFAFA
rgb(250, 250, 250)

textPrimary
#000000
rgb(0, 0, 0)

link
#5890E7
rgb(88, 144, 231)

Typography

Each font links to its Google Fonts page where available.
primary
Inter

heading
Inter

Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, Noto Sans, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Visual Assets

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Logo

Favicon

Social Card

UI Components

Live previews rendered using Amie's actual button styles.

Button Primary

buttonPrimary
background #11A8FF
textColor #FFFFFF
borderRadius 12px
shadow none

Button Secondary

buttonSecondary
background #FFFFFF
textColor #5C5C5C
borderRadius 12px
shadow rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.06) 0px 0px 0px 1px, rgba(0, 0, 0, 0.06) 0px 1px 1px -0.5px, rgba(0, 0, 0, 0.06) 0px 3px 3px -1.5px

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Frequently Asked Questions

What is Amie's primary brand color?
Amie's primary brand color is #11A8FF. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Amie use?
Amie uses Inter as the primary typeface across body and headings.

Does Amie use a light or dark theme?
Amie's primary site uses a light color scheme, with a background of #FAFAFA.

Where can I find Amie's logo?
Amie's logo is available directly on their site (https://amie.so/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://amie.so/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Amie.