Amera Brand Identity

A complete profile of Amera's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #16847D
• accent: #0000EE
• background: #F7F6F3
• textPrimary: #1D2123
• link: #0000EE

Typography

• primary: Source Sans 3 — Google Fonts
• heading: Playfair Display — Google Fonts

Visual Assets

• Favicon:
• Social card (og:image):

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

Amera Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Unconventional Claims Clearinghouse | Amera
  • Image:
  • Source: Link
• Automated Stop-Loss Reporting | Amera
  • Image:
  • Source: Link
• Amera - AI-Powered Claims Processing Automation for Healthcare
  • Image:
  • Source: Link
• Careers at Amera | Join Our Healthcare AI Team
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 { "family": "Source Sans 3", "role": "body" },
 { "family": "Playfair Display", "role": "heading" }
 ],
 "colors": {
 "primary": "#16847D",
 "accent": "#0000EE",
 "background": "#F7F6F3",
 "textPrimary": "#1D2123",
 "link": "#0000EE"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Source Sans 3",
 "heading": "Playfair Display"
 },
 "fontStacks": {
 "heading": ["Playfair Display", "serif"],
 "body": ["sans-serif"],
 "paragraph": ["Source Sans 3", "sans-serif"]
 },
 "fontSizes": {
 "h1": "56px",
 "h2": "48px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "8px"
 },
 "components": {},
 "images": {
 "favicon": "https://framerusercontent.com/images/QktcUWqQSdPSKuoPoa1knpw9Os.svg",
 "ogImage": "https://framerusercontent.com/images/DHBrFj7ppZJ8b7jj1IpdX7szSE.png"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "healthcare professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 }
}