# Amera Brand Identity

A complete profile of **Amera**'s visual system — colors, typography, components, and personality — extracted from [https://amerahealthsolutions.com/](https://amerahealthsolutions.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://amerahealthsolutions.com/.

| Color Type   | Hex Code | RGB Values         |
|--------------|----------|--------------------|
| Primary      | #16847D  | rgb(22, 132, 125)  |
| Accent       | #0000EE  | rgb(0, 0, 238)     |
| Background   | #F7F6F3  | rgb(247, 246, 243) |
| Text Primary | #1D2123  | rgb(29, 33, 35)    |
| Link         | #0000EE  | rgb(0, 0, 238)     |

## Typography

Each font links to its Google Fonts page where available.

| Font Role | Font Name            | Google Fonts Link                                                   |
|-----------|----------------------|---------------------------------------------------------------------|
| Primary   | Source Sans 3        | [Source Sans 3 →](https://fonts.google.com/specimen/Source+Sans+3) |
| Heading   | Playfair Display      | [Playfair Display →](https://fonts.google.com/specimen/Playfair+Display) |

## Visual Assets

## Brand Personality

**Tone:** professional  **Energy:** medium  **Audience:** healthcare professionals

## Amera Brand in the Wild

*Source: [amerahealthsolutions.com](https://www.amerahealthsolutions.com/solutions/intelligent-claims-pre-processing)*

*Source: [amerahealthsolutions.com](https://www.amerahealthsolutions.com/solutions/automated-stop-loss-reporting)*

*Source: [amerahealthsolutions.com](https://www.amerahealthsolutions.com/)*

*Source: [amerahealthsolutions.com](https://www.amerahealthsolutions.com/)*

*Source: [amerahealthsolutions.com](https://www.amerahealthsolutions.com/careers)*

*Source: [amerahealthsolutions.com](https://www.amerahealthsolutions.com/solutions/intelligent-claims-pre-processing)*

## Frequently Asked Questions

1. **What is Amera's primary brand color?**  
   Amera's primary brand color is #16847D. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Amera use?**  
   Amera uses #0000EE as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Amera use?**  
   Amera uses Source Sans 3 for body text and Playfair Display for headings. Fonts were detected on https://amerahealthsolutions.com/ as part of their live design system.

4. **Does Amera use a light or dark theme?**  
   Amera's primary site uses a light color scheme, with a background of #F7F6F3.

5. **How was this brand profile generated?**  
   This profile was extracted from https://amerahealthsolutions.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Amera.

## Methodology

Brand data on this page was extracted from [https://amerahealthsolutions.com/](https://amerahealthsolutions.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Amera.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Source Sans 3",
      "role": "body"
    },
    {
      "family": "Playfair Display",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#16847D",
    "accent": "#0000EE",
    "background": "#F7F6F3",
    "textPrimary": "#1D2123",
    "link": "#0000EE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Source Sans 3",
      "heading": "Playfair Display"
    },
    "fontStacks": {
      "heading": [
        "Playfair Display",
        "serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Source Sans 3",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {},
  "images": {
    "favicon": "https://framerusercontent.com/images/QktcUWqQSdPSKuoPoa1knpw9Os.svg",
    "ogImage": "https://framerusercontent.com/images/DHBrFj7ppZJ8b7jj1IpdX7szSE.png"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "healthcare professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}
```