Amby Health Brand Identity

A complete profile of Amby Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #E17100
• accent: #5EAD8C
• background: #F5F1EB
• textPrimary: #2D2A26
• link: #5EAD8C

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: DM Sans — https://fonts.google.com/specimen/DM+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FEFEFD, textColor=#2D2A26, borderColor=#EFEAE3, borderRadius=12px, shadow=none
• buttonPrimary: background=#F5F1EB, textColor=#FFFFFF, borderRadius=33554400px, shadow=none
• buttonSecondary: background=#FAF8F5, textColor=#5C5751, borderColor=#F0EBE4, borderRadius=33554400px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: fitness enthusiasts

Amby Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Privacy Policy — Amby
  • Image:
  • Source: Privacy Policy
• Amby - Empowering Longevity through Habits and Rewards
  • Image:
  • Source: Amby Well
• Amby Health (YC W25) automates quality review and billing for ambulance agencies using AI, in minutes, not months. They help agencies reduce errors, maximize revenue, and improve patient… | Y Combinator | 11 comments
  • Image:
  • Source: LinkedIn Post

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "DM Sans",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#E17100",
  "accent": "#5EAD8C",
  "background": "#F5F1EB",
  "textPrimary": "#2D2A26",
  "link": "#5EAD8C"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "DM Sans"
  },
  "fontStacks": {
   "heading": [
    "DM Sans",
    "Inter",
    "system-ui",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "36px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#FEFEFD",
   "textColor": "#2D2A26",
   "borderColor": "#EFEAE3",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#F5F1EB",
   "textColor": "#FFFFFF",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FAF8F5",
   "textColor": "#5C5751",
   "borderColor": "#F0EBE4",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.tryamby.com/_next/image?url=%2Flogo.png&w=128&q=75",
  "favicon": "https://www.tryamby.com/logo.png",
  "ogImage": null,
  "logoHref": "#",
  "logoAlt": "Amby logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "fitness enthusiasts"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
}