# Ambition Brand Identity

A complete profile of **Ambition**'s visual system — colors, typography, components, and personality — extracted from [https://ambition.com](https://ambition.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://ambition.com.

| Color       | Hex      | RGB                     |
|-------------|----------|-------------------------|
| primary     | #337658  | rgb(51, 118, 88)       |
| secondary   | #A7D6C7  | rgb(167, 214, 199)     |
| accent      | #337658  | rgb(51, 118, 88)       |
| background  | #FFFFFF  | rgb(255, 255, 255)     |
| textPrimary | #1C1F2A  | rgb(28, 31, 42)        |
| link        | #C7C0E8  | rgb(199, 192, 232)     |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font      | Google Fonts                           |
|--------|-----------|----------------------------------------|
| primary | Poppins  | [Poppins →](https://fonts.google.com/specimen/Poppins) |
| heading | Poppins  | [Poppins →](https://fonts.google.com/specimen/Poppins) |

## Visual Assets

.svg)

.png)

## UI Components

Live previews rendered using Ambition's actual button styles.

### Button Primary

- **background:** #337658  
- **textColor:** #FFFFFF  
- **borderColor:** #337658  
- **borderRadius:** 4px  
- **shadow:** none

### Button Secondary

- **background:** #1C1F2A  
- **textColor:** #FFFFFF  
- **borderColor:** #1C1F2A  
- **borderRadius:** 4px  
- **shadow:** none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** revenue teams and business professionals

## Ambition Brand in the Wild

Source: [ambition.com](https://ambition.com/resources/)

Source: [ambition.com](https://ambition.com/blog/)

Source: [ambition.com](https://ambition.com/resources/)

Source: [ambition.com](https://ambition.com/blog/)

Source: [ambition.com](https://ambition.com/product/integrations/slack/)

Source: [ambition.com](https://ambition.com/blog/)

## Frequently Asked Questions

**What is Ambition's primary brand color?**  
Ambition's primary brand color is #337658. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Ambition use?**  
Ambition uses Poppins as the primary typeface across body and headings.

**Does Ambition use a light or dark theme?**  
Ambition's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Ambition's logo?**  
Ambition's logo is available directly on their site (https://ambition.com). The current logo URL is included in the machine-readable JSON profile.

**How was this brand profile generated?**  
This profile was extracted from https://ambition.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Ambition.

## Methodology

Brand data on this page was extracted from https://ambition.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Ambition.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Poppins",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#337658",
    "secondary": "#A7D6C7",
    "accent": "#337658",
    "background": "#FFFFFF",
    "textPrimary": "#1C1F2A",
    "link": "#C7C0E8"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Poppins",
      "heading": "Poppins"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Poppins",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Poppins",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "88px",
      "h2": "24px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#337658",
      "textColor": "#FFFFFF",
      "borderColor": "#337658",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#1C1F2A",
      "textColor": "#FFFFFF",
      "borderColor": "#1C1F2A",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6984499d58b4a2c470a1db24/698727833892804bbbf1a05f_Logos%20(1).svg",
    "favicon": "https://cdn.prod.website-files.com/6984499d58b4a2c470a1db24/6985ca481be0c473d0d4356c_Hero%20Image%20(2).png",
    "ogImage": "https://cdn.prod.website-files.com/6984499d58b4a2c470a1db24/699e04a5d021c325fc2db81f_OG.png"
  }
}
```