Alude Brand Identity

A complete profile of Alude's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #D13B3B
• secondary: #5C8AFF
• accent: #3366FF
• background: #FFFFFF
• textPrimary: #3366FF
• link: #3366FF

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Logo:
• Favicon: Favicon

UI Components

• buttonPrimary: background=#3366FF, textColor=#FFFFFF, borderColor=#3366FF, borderRadius=4px, shadow=rgba(0, 0, 0, 0.1) 0px 1px 1px 0px
• buttonSecondary: background=#FFFFFF, textColor=#262626, borderColor=#BFBFBF, borderRadius=4px, shadow=rgba(0, 0, 0, 0.1) 0px 1px 1px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: real estate professionals

Alude Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Avaliação de imóveis e perícias: Guia para corretores
  • Image:
  • Source: Avaliação de imóveis e perícias
• Notícias sobre imobiliárias: 5 canais vitais para corretores
  • Image:
  • Source: Notícias sobre imobiliárias
• Um novo método de locação está expulsando corretores tradicionais do mercado
  • Image:
  • Source: Novo método de locação
• Como fazer assinatura eletrônica: Guia simples e rápido
  • Image:
  • Source: Assinatura eletrônica
• Gestão de aluguel para imobiliárias | Teste grátis na Alude
  • Image:
  • Source: Gestão de aluguel
• Top 3 notícias sobre o mercado imobiliário no Brasil
  • Image:
  • Source: Mercado imobiliário

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Roboto",
 "role": "body"
 }
],
 "colors": {
 "primary": "#D13B3B",
 "secondary": "#5C8AFF",
 "accent": "#3366FF",
 "background": "#FFFFFF",
 "textPrimary": "#3366FF",
 "link": "#3366FF"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Roboto",
 "heading": "Roboto"
 },
 "fontStacks": {
 "heading": [
 "Roboto",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Oxygen",
 "Ubuntu",
 "Cantarell",
 "Fira Sans",
 "Droid Sans",
 "Helvetica Neue",
 "sans-serif"
 ],
 "body": [
 "Roboto",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Oxygen",
 "Ubuntu",
 "Cantarell",
 "Fira Sans",
 "Droid Sans",
 "Helvetica Neue",
 "sans-serif"
 ],
 "paragraph": [
 "Roboto",
 "-apple-system",
 "BlinkMacSystemFont",
 "Segoe UI",
 "Oxygen",
 "Ubuntu",
 "Cantarell",
 "Fira Sans",
 "Droid Sans",
 "Helvetica Neue",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "48px",
 "h2": "24px",
 "body": "18px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#3366FF",
 "textColor": "#FFFFFF",
 "borderColor": "#3366FF",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "rgba(0, 0, 0, 0.1) 0px 1px 1px 0px"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#262626",
 "borderColor": "#BFBFBF",
 "borderRadius": "4px",
 "borderRadiusCorners": {
 "topLeft": "4px",
 "topRight": "4px",
 "bottomRight": "4px",
 "bottomLeft": "4px"
 },
 "shadow": "rgba(0, 0, 0, 0.1) 0px 1px 1px 0px"
 }
 },
 "images": {
 "logo": "https://cdn.sanity.io/images/68gmuo7j/landing_page/36d11cb4cee1c9d002e42c9f8a0fe5c4129f3335-89x18.svg",
 "favicon": "https://www.alude.com.br/favicon.ico",
 "ogImage": null,
 "logoHref": "/",
 "logoAlt": "Logotipo da Alude"
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "real estate professionals"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
 }
}