Altur Brand Identity

A complete profile of Altur's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #DDF7E6
• secondary: #E7F9EE
• accent: #262626
• background: #FDFDFD
• textPrimary: #262626
• link: #C7F3D7

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Lora — https://fonts.google.com/specimen/Lora

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#262626, textColor=#FDFDFD, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#262626, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking AI solutions

Altur Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Introducción - Altur
  • Image:
  • Source: https://docs.altur.io/es/documentation/introduction
• Altur
  • Image:
  • Source: https://app.altur.io/
• Introduction - Altur
  • Image:
  • Source: https://docs.altur.io/en/documentation/introduction
• Campaign Creation - Altur
  • Image:
  • Source: https://docs.altur.io/en/documentation/campaigns/create
• ALTUR Car Care - Cleaning & Maintenance - YouTube
  • Image:
  • Source: https://www.youtube.com/channel/UCo3sWd4LH9jpI-XlR7WcgVQ/about

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Lora",
   "role": "heading"
  },
  {
   "family": "Arial",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#DDF7E6",
  "secondary": "#E7F9EE",
  "accent": "#262626",
  "background": "#FDFDFD",
  "textPrimary": "#262626",
  "link": "#C7F3D7"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Lora"
  },
  "fontStacks": {
   "heading": [
    "Lora"
   ],
   "body": [
    "Inter"
   ],
   "paragraph": [
    "Inter"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "40px",
   "body": "15px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#262626",
   "textColor": "#FDFDFD",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#262626",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.altur.io/svg/logo.svg",
  "favicon": "https://www.altur.io/favicon.ico",
  "ogImage": null,
  "logoAlt": "altur"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "business professionals seeking AI solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}