Altur Brand: Colors, Fonts, Logo & Visual Identity
Altur Brand Identity
A complete profile of Altur's visual system — colors, typography, components, and personality — extracted from https://altur.io. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://altur.io.
| Color | Hex Code | RGB |
|---|---|---|
| primary | #DDF7E6 | rgb(221, 247, 230) |
| secondary | #E7F9EE | rgb(231, 249, 238) |
| accent | #262626 | rgb(38, 38, 38) |
| background | #FDFDFD | rgb(253, 253, 253) |
| textPrimary | #262626 | rgb(38, 38, 38) |
| link | #C7F3D7 | rgb(199, 243, 215) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font | Link |
|---|---|---|
| primary | Inter | Google Fonts → |
| heading | Lora | Google Fonts → |
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using Altur's actual button styles.
Button Primary
- background: #262626
- textColor: #FDFDFD
- borderRadius: 8px
- shadow: none
Button Secondary
- background: #FFFFFF
- textColor: #262626
- borderRadius: 0px
- shadow: none
Brand Personality
- Tone: modern
- Energy: medium
- Audience: business professionals seeking AI solutions
Altur Brand in the Wild
Image: mintcdn.com
Image: app.altur.io
Image: altur.mintlify.app
Image: altur.mintlify.app
Frequently Asked Questions
- What is Altur's primary brand color?
Altur's primary brand color is #DDF7E6. It anchors the visual identity across their website, product UI, and marketing materials. - What accent color does Altur use?
Altur uses #262626 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis. - What font does Altur use?
Altur uses Inter for body text and Lora for headings. Fonts were detected on https://altur.io as part of their live design system. - Does Altur use a light or dark theme?
Altur's primary site uses a light color scheme, with a background of #FDFDFD. - Where can I find Altur's logo?
Altur's logo is available directly on their site (https://altur.io). The current logo URL is included in the machine-readable JSON profile linked above. - How was this brand profile generated?
This profile was extracted from https://altur.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Altur.