Alteryx Brand Identity

A complete profile of Alteryx's visual system — colors, typography, components, and personality — extracted from https://alteryx.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://alteryx.com.

• Primary: #006FE5
  • rgb(0, 111, 229)
• Secondary: #2C4067
  • rgb(44, 64, 103)
• Accent: #006FE5
  • rgb(0, 111, 229)
• Background: #FFFFFF
  • rgb(255, 255, 255)
• Text Primary: #1E1E1E
  • rgb(30, 30, 30)
• Link: #122124
  • rgb(18, 33, 36)

Typography

Each font links to its Google Fonts page where available.

• Primary: Arial
  • Arial Google Fonts →
• Heading: Arial
  • Arial Google Fonts →

Visual Assets

UI Components

Live previews rendered using Alteryx's actual button styles.

• Input:

  • background: #F0F0F0
  • textColor: #1E1E1E
  • borderColor: null
  • borderRadius: 20px
  • shadow: none

• Button Primary:

  • background: #006FE5
  • textColor: #FFFFFF
  • borderColor: #006FE5
  • borderRadius: 5px
  • shadow: none

• Button Secondary:

  • background: #FFFFFF
  • textColor: #1E1E1E
  • borderColor: #1E1E1E
  • borderRadius: 5px
  • shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals and data analysts

Frequently Asked Questions

• What is Alteryx's primary brand color?
  Alteryx's primary brand color is #006FE5. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Alteryx use?
  Alteryx uses Arial as the primary typeface across body and headings.

• Does Alteryx use a light or dark theme?
  Alteryx's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Alteryx's logo?
  Alteryx's logo is available directly on their site (https://alteryx.com).
  The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://alteryx.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Alteryx.