Alter Brand Identity

A complete profile of Alter's visual system — colors, typography, components, and personality — extracted from https://alterai.dev. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://alterai.dev.

• primary: #291612 (rgb(41, 22, 18))
• secondary: #1F6647 (rgb(31, 102, 71))
• accent: #FFFFFF (rgb(255, 255, 255))
• background: #06080F (rgb(6, 8, 15))
• textPrimary: #06080F (rgb(6, 8, 15))
• link: #0C1F1C (rgb(12, 31, 28))

Typography

Each font links to its Google Fonts page where available.

• primary: Geist Sans (Google Fonts →)
• heading: Geist Sans (Google Fonts →)

Font Family Stack

Geist Sans, -apple-system, BlinkMacSystemFont, Segoe UI, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live Previews of Buttons

• Button Primary

  • background: #FFFFFF
  • textColor: #0A0A0A
  • borderRadius: 8px
  • shadow: none

• Button Secondary

  • background: #090A11
  • textColor: #8B8D98
  • borderColor: #24262C
  • borderRadius: 8px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: developers and tech professionals

Alter Brand in the Wild

Image: alterai.dev
Source: alterai.dev

Image: i.scdn.co
Source: open.spotify.com

Image: framer.com
Source: framer.com

Image: cdn.nwe.io
Source: newswire.com

Frequently Asked Questions

• What is Alter's primary brand color?
  Alter's primary brand color is #291612.

• What accent color does Alter use?
  Alter uses #FFFFFF as an accent color.

• What font does Alter use?
  Alter uses Geist Sans as the primary typeface.

• Does Alter use a light or dark theme?
  Alter's primary site uses a dark color scheme.

• Where can I find Alter's logo?
  Alter's logo is available directly on their site (https://alterai.dev).

• How was this brand profile generated?
  This profile was extracted from https://alterai.dev using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://alterai.dev on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. This page is published by CharacterQuilt and is not affiliated with or endorsed by Alter.