# Alter Brand Identity

A complete profile of **Alter**'s visual system — colors, typography, components, and personality — extracted from https://alterai.dev. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/alter
- Machine-readable JSON: https://characterquilt.com/branding/alter.json
- Per-page llms.txt: https://characterquilt.com/branding/alter/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #291612 |
| Accent | #FFFFFF |
| Body Font | Geist Sans |
| Heading Font | Geist Sans |

## Color Palette

- primary: #291612
- secondary: #1F6647
- accent: #FFFFFF
- background: #06080F
- textPrimary: #06080F
- link: #0C1F1C

## Typography

- primary: Geist Sans — https://fonts.google.com/specimen/Geist+Sans
- heading: Geist Sans — https://fonts.google.com/specimen/Geist+Sans

## Visual Assets

- Logo: https://alterai.dev/logos/alter-logo-dark.svg
- Favicon: https://alterai.dev/favicon.svg
- Social card (og:image): /og-image.png

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0A0A0A, borderRadius=8px, shadow=none
- buttonSecondary: background=#090A11, textColor=#8B8D98, borderColor=#24262C, borderRadius=8px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

## Alter Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Alter Vault | The Authorization Layer for AI Agents**
  - Image: 
  - Source: https://alterai.dev/
- **alter report - Compilation by Various Artists | Spotify**
  - Image: 
  - Source: https://open.spotify.com/album/2rrp4txBukt0pQxbrqwAyI
- **Alter: Free Landing Page Website Template by Framebase — Framer Marketplace**
  - Image: 
  - Source: https://www.framer.com/marketplace/templates/alter/
- **Alter Behavioral Health's 2025 Outcomes Report Highlights Measurable  Long-Term Recovery in Residential Mental Health and Dual Diagnosis  Treatment | Newswire**
  - Image: 
  - Source: https://www.newswire.com/news/alter-behavioral-healths-2025-outcomes-report-highlights-measurable-long-term

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Geist Sans",
      "role": "body"
    },
    {
      "family": "Geist Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#291612",
    "secondary": "#1F6647",
    "accent": "#FFFFFF",
    "background": "#06080F",
    "textPrimary": "#06080F",
    "link": "#0C1F1C"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Geist Sans",
      "heading": "Geist Sans"
    },
    "fontStacks": {
      "heading": [
        "Geist Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "body": [
        "Geist Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "Geist Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "52px",
      "h2": "30px",
      "body": "17px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#0A0A0A",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#090A11",
      "textColor": "#8B8D98",
      "borderColor": "#24262C",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://alterai.dev/logos/alter-logo-dark.svg",
    "favicon": "https://alterai.dev/favicon.svg",
    "ogImage": "/og-image.png",
    "logoHref": "/",
    "logoAlt": "Alter Vault"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it matches the brand name 'Alter Vault', is visible, and links to the homepage, making it the primary brand logo.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Get early access",
      "reasoning": "Button #11 ('Get early access') is the primary CTA due to its distinct white background, contrasting with the dark theme, and action-oriented text encouraging user engagement."
    },
    "secondary": {
      "index": 7,
      "text": "Read the Docs",
      "reasoning": "Button #0 ('Read the Docs') serves as a secondary action with a different dark background, offering additional information without the urgency of the primary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it matches the brand name 'Alter Vault', is visible, and links to the homepage, making it the primary brand logo.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```