Alt-X Brand Identity

A complete profile of Alt-X's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #F5BEBE
• secondary: #C4DAFC
• accent: #18181B
• background: #1D1D1F
• textPrimary: #1D1D1F
• link: #9CA3AF

Typography

• primary: Segoe UI — https://fonts.google.com/specimen/Segoe+UI
• heading: Segoe UI — https://fonts.google.com/specimen/Segoe+UI

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#1D1D1F, borderColor=#D4D4D8, borderRadius=6px, shadow=none
• buttonPrimary: background=#18181B, textColor=#FFFFFF, borderRadius=9999px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#1D1D1F, borderColor=#EBEBEB, borderRadius=9999px, shadow=rgba(0, 0, 0, 0.05) 0px 1px 3px 0px, rgba(0, 0, 0, 0.08) 0px 10px 15px -3px

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Alt-X Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Alt-X
  • Image:
  • Source: Alt-X
• Alt-X
  • Image:
  • Source: EULA
• 15+ React Landing Page Template Free - ThemeSelection
  • Image:
  • Source: ThemeSelection
• 9 Key Elements of a High-Converting Landing Page - With Examples - ThemeSelection
  • Image:
  • Source: ThemeSelection
• Sam Young: Alt and X symbol shortcuts
  • Image:
  • Source: Sam Young
• Alt + X Symbol Codes in Word | PDF
  • Image:
  • Source: Scribd

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and navigate around to capture all font weights.
4. Save each captured font URL to download locally.
5. Copy matching @font-face declarations from the CSS.

Programmatic alternative: Load the URL with Playwright or Puppeteer and write font files to disk.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Segoe UI",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Helvetica Neue",
      "role": "body"
    },
    {
      "family": "Oxygen",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#F5BEBE",
    "secondary": "#C4DAFC",
    "accent": "#18181B",
    "background": "#1D1D1F",
    "textPrimary": "#1D1D1F",
    "link": "#9CA3AF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Segoe UI",
      "heading": "Segoe UI"
    },
    "fontStacks": {
      "heading": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Oxygen",
        "Ubuntu",
        "Cantarell",
        "Fira Sans",
        "Droid Sans",
        "Helvetica Neue",
        "sans-serif"
      ],
      "paragraph": [
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica Neue",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "96px",
      "h2": "48px",
      "body": "21px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1D1D1F",
      "borderColor": "#D4D4D8",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#18181B",
      "textColor": "#FFFFFF",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#1D1D1F",
      "borderColor": "#EBEBEB",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "rgba(0, 0, 0, 0.05) 0px 1px 3px 0px, rgba(0, 0, 0, 0.08) 0px 10px 15px -3px"
    }
  },
  "images": {
    "logo": "https://alt-x.co/Alt-X-Logo-v2.png",
    "favicon": "https://alt-x.co/Alt-X-Logo-v2.png",
    "ogImage": null,
    "logoAlt": "Alt-X Logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
}