Alt-X Brand: Colors, Fonts, Logo & Visual Identity
Alt-X Brand Identity
A complete profile of Alt-X's visual system — colors, typography, components, and personality — extracted from https://alt-x.co. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://alt-x.co.
| Type | Color | RGB |
|---|---|---|
| primary | #F5BEBE | rgb(245, 190, 190) |
| secondary | #C4DAFC | rgb(196, 218, 252) |
| accent | #18181B | rgb(24, 24, 27) |
| background | #1D1D1F | rgb(29, 29, 31) |
| textPrimary | #1D1D1F | rgb(29, 29, 31) |
| link | #9CA3AF | rgb(156, 163, 175) |
Typography
Each font links to its Google Fonts page where available.
- Primary: Segoe UI
- Heading: Segoe UI
-apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica Neue, Arial, sans-serif
Visual Assets
Logo
Favicon
UI Components
Live previews rendered using Alt-X's actual button styles.
Input
- background: #FFFFFF
- textColor: #1D1D1F
- borderColor: #D4D4D8
- borderRadius: 6px
- shadow: none
Button Primary
- background: #18181B
- textColor: #FFFFFF
- borderRadius: 9999px
- shadow: none
Button Secondary
- background: #FFFFFF
- textColor: #1D1D1F
- borderColor: #EBEBEB
- borderRadius: 9999px
- shadow: rgba(0, 0, 0, 0.05) 0px 1px 3px 0px, rgba(0, 0, 0, 0.08) 0px 10px 15px -3px
Brand Personality
Tone: modern
Energy: medium
Audience: tech-savvy professionals
Alt-X Brand in the Wild
Image: alt-x.co
Source: alt-x.co
Image: alt-x.co
Source: alt-x.co
Image: themeselection.com
Source: themeselection.com
Image: themeselection.com
Source: themeselection.com
Image: blogger.googleusercontent.com
Source: samyoung.co.nz
Image: imgv2-1-f.scribdassets.com
Source: scribd.com
Frequently Asked Questions
What is Alt-X's primary brand color?
Alt-X's primary brand color is #F5BEBE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Alt-X use?
Alt-X uses #18181B as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Alt-X use?
Alt-X uses Segoe UI as the primary typeface across body and headings.
Does Alt-X use a light or dark theme?
Alt-X's primary site uses a dark color scheme, with a background of #1D1D1F.
Where can I find Alt-X's logo?
Alt-X's logo is available directly on their site (https://alt-x.co). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://alt-x.co using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Alt-X.
Methodology
Brand data on this page was extracted from https://alt-x.co on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Alt-X.