ALT TEX Brand Identity

A complete profile of ALT TEX's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #000F2B
• secondary: #1A6C7A
• accent: #818A91
• background: #FFFFFF
• textPrimary: #000000
• link: #818A91

Typography

• primary: Montserrat — https://fonts.google.com/specimen/Montserrat
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FAFAFA, textColor=#666666, borderColor=#EAEAEA, borderRadius=2px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: unknown

ALT TEX Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Home - ALT TEX
  • Image:
  • Source: https://thealttex.com/
• The Story - ALT TEX
  • Image:
  • Source: https://thealttex.com/story/
• The Impact - ALT TEX
  • Image:
  • Source: https://thealttex.com/impact/
• Home - ALT TEX
  • Image:
  • Source: https://thealttex.com/
• Home - ALT TEX
  • Image:
  • Source: https://thealttex.com/
• The Story - ALT TEX
  • Image:
  • Source: https://thealttex.com/story/

Working with these fonts

Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Poppins",
 "role": "heading"
 },
 {
 "family": "Montserrat",
 "role": "body"
 }
 ],
 "colors": {
 "primary": "#000F2B",
 "secondary": "#1A6C7A",
 "accent": "#818A91",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#818A91"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Montserrat",
 "heading": "Poppins"
 },
 "fontStacks": {
 "heading": [
 "Poppins",
 "sans-serif"
 ],
 "body": [
 "Montserrat",
 "sans-serif"
 ],
 "paragraph": [
 "Poppins",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "30.4px",
 "h2": "27px",
 "body": "22.4px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {
 "input": {
 "background": "#FAFAFA",
 "textColor": "#666666",
 "borderColor": "#EAEAEA",
 "borderRadius": "2px",
 "borderRadiusCorners": {
 "topLeft": "2px",
 "topRight": "2px",
 "bottomRight": "2px",
 "bottomLeft": "2px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://thealttex.com/wp-content/uploads/2020/04/ALTTEXLogoBlack.png",
 "favicon": "https://thealttex.com/wp-content/uploads/2020/04/ALTTEXLogoBlack-150x150.png",
 "ogImage": null
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "unknown"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0,
 "colors": 0.9,
 "overall": 0.45
 }
}