llms.txt

Also Brand Identity

A complete profile of Also's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #AC74FC
Accent #C181FF
Body Font ABCCameraPlainVariable
Heading Font SerialC-Heavy

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy individuals interested in innovative mobility solutions

Also Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Follow these steps to use the fonts if you have permission.

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "ABCCameraPlainVariable",
   "role": "body"
  },
  {
   "family": "SerialC-Heavy",
   "role": "heading"
  },
  {
   "family": "SerialC",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#AC74FC",
  "secondary": "#8A38F5",
  "accent": "#C181FF",
  "background": "#FCF7FA",
  "textPrimary": "#000000",
  "link": "#EDFEE3"
 },
 "typography": {
  "fontFamilies": {
   "primary": "ABCCameraPlainVariable",
   "heading": "SerialC-Heavy"
  },
  "fontStacks": {
   "heading": [
    "ABCCameraPlainVariable",
    "sans-serif"
   ],
   "body": [
    "ABCCameraPlainVariable",
    "sans-serif"
   ],
   "paragraph": [
    "ABCCameraPlainVariable",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "44px",
   "h2": "20px",
   "body": "120px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#212121",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#C181FF",
   "textColor": "#000000",
   "borderColor": "#C181FF",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "rgb(72, 49, 106) 0px 2px 0px 0px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#000000",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "rgb(72, 49, 106) 0px 2px 0px 0px"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20viewBox%3D%220%200%201376%20339%22%20fill%3D%22none%22%20width%3D%22100%22%20height%3D%2256%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20style%3D%22overflow%3Avisible%3B%22%20data-fc-idx%3D%220%22%3E%0A%3Cpath%20d%3D%22M764.657%200C846.586%200%20893.109%2042.2104%20896.294%20101.225H795.528C795.07%2082.1643%20782.59%2071.0352%20761.708%2071.0352C743.776%2071.0352%20730.392%2080.7891%20730.392%2095.3135C730.392%20109.838%20739.698%20116.642%20761.484%20120.731L809.829%20130.038C864.754%20140.708%20902.875%20167.254%20902.875%20227.173C902.875%20295.482%20851.581%20338.374%20767.384%20338.374C683.187%20338.374%20627.358%20301.605%20626.218%20228.524L626.229%20228.536H728.582C729.04%20251.462%20744.246%20266.21%20769.205%20266.21C791.45%20266.21%20802.344%20255.999%20802.344%20241.251C802.344%20227.631%20795.081%20220.604%20777.372%20216.961L727.665%20206.973C658.674%20193.13%20629.167%20160.673%20629.167%20105.983C629.167%2042.6684%20682.729%200.000151906%20764.657%200ZM1097.47%200.0507812C1190.72%200.0507812%201266.3%2075.6456%201266.3%20168.879C1266.3%20262.112%201190.71%20337.708%201097.47%20337.708C1004.24%20337.708%20928.646%20262.112%20928.646%20168.879C928.647%2075.6457%201004.23%200.0508948%201097.47%200.0507812ZM1376%20331.802H1286.81V240.789H1376V331.802ZM343.146%20331.801H238.972L223.542%20274.608H118.464L102.799%20331.801H0L99.626%206.35352H246.469L343.146%20331.801ZM470.423%20248.051H600.461V331.801H371.02V6.35352H470.423V248.051ZM1097.47%2091.3809C1054.67%2091.381%201019.96%20126.082%201019.96%20168.892C1019.96%20211.701%201054.67%20246.401%201097.47%20246.401C1140.28%20246.401%201174.99%20211.701%201174.99%20168.892C1174.99%20126.082%201140.28%2091.3809%201097.47%2091.3809ZM139.792%20197.438H202.438L171.344%2082.3721L139.792%20197.438Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%0A%3C%2Fsvg%3E",
  "favicon": "https://ridealso.com/cdn/shop/files/Favicon_32x32.png?v=1762282671",
  "ogImage": "https://cdn.shopify.com/s/files/1/0747/5878/3200/files/Social_Share.jpg?v=1760978876",
  "logoHref": "/"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'ALSO'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Learn More",
   "reasoning": "Button #0 has a vibrant brand color (#C181FF) and is labeled 'Learn More', making it a strong candidate for the primary CTA."
  },
  "secondary": {
   "index": 10,
   "text": "Explore",
   "reasoning": "Button #1 has a different background color (#FFFFFF) and is labeled 'Explore', which is suitable for a secondary action."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "tech-savvy individuals interested in innovative mobility solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage, aligning with the brand 'ALSO'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}