# alphaXiv Brand Identity

A complete profile of **alphaXiv**'s visual system — colors, typography, components, and personality — extracted from [https://www.alphaxiv.org/](https://www.alphaxiv.org/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.alphaxiv.org/

**primary**  
`#9A2036`  
`rgb(154, 32, 54)`  
**secondary**  
`#2B7FFF`  
`rgb(43, 127, 255)`  
**accent**  
`#FFE2E2`  
`rgb(255, 226, 226)`  
**background**  
`#FFFFFF`  
`rgb(255, 255, 255)`  
**textPrimary**  
`#171717`  
`rgb(23, 23, 23)`  
**link**  
`#FFE2E2`  
`rgb(255, 226, 226)`

## Typography

Each font links to its Google Fonts page where available.  
**primary**  
Noto Sans  
[Noto Sans Google Fonts →](https://fonts.google.com/specimen/Noto+Sans)

**heading**  
Rubik  
[Rubik Google Fonts →](https://fonts.google.com/specimen/Rubik)  
Rubik, sans-serif

## Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M273.86.3c34.56-2.41%2C67.66%2C9.73%2C92.51%2C33.54l94.64%2C94.63-55.11%2C54.55-96.76-96.55c-16.02-12.7-37.67-12.1-53.19%2C1.11L54.62%2C288.82%2C0%2C234.23%2C204.76%2C29.57C223.12%2C13.31%2C249.27%2C2.02%2C273.86.3Z%22%20style%3D%22fill%3A%20rgb(154%2C%2032%2C%2054)%20!important%3B%22%2F%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M663.79%2C1.29l54.62%2C54.58-418.11%2C417.9c-114.43%2C95.94-263.57-53.49-167.05-167.52l160.46-160.33%2C54.62%2C54.58-157.88%2C157.77c-33.17%2C40.32%2C18.93%2C91.41%2C58.66%2C57.48L663.79%2C1.29Z%22%20style%3D%22fill%3A%20rgb(154%2C%2032%2C%2054)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

Logo

Favicon

Social Card

## UI Components

Live previews rendered using alphaXiv's actual button styles.

**Button Primary**  
background: `#FFE2E2`  
textColor: `#9A2036`  
borderRadius: `33554400px`  
shadow: none

**Button Secondary**  
background: `#F5F5F5`  
textColor: `#171717`  
borderRadius: `33554400px`  
shadow: none

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy individuals interested in exploration and innovation

## alphaXiv Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: [paper-assets.alphaxiv.org](https://paper-assets.alphaxiv.org/image/2509.13312v3.png)  
Source: [alphaxiv.org](https://www.alphaxiv.org)

Image: [paper-assets.alphaxiv.org](https://paper-assets.alphaxiv.org/figures/2512.16899v1/img-11.jpeg)  
Source: [alphaxiv.org](https://www.alphaxiv.org)

Image: [paper-assets.alphaxiv.org](https://paper-assets.alphaxiv.org/image/2406.07737v1.png)  
Source: [alphaxiv.org](https://www.alphaxiv.org)

Image: [paper-assets.alphaxiv.org](https://paper-assets.alphaxiv.org/figures/2405.02079v3/pipeline.png)  
Source: [alphaxiv.org](https://www.alphaxiv.org)

Image: [paper-assets.alphaxiv.org](https://paper-assets.alphaxiv.org/image/2602.15327v1.png)  
Source: [alphaxiv.org](https://www.alphaxiv.org)

Image: [static.alphaxiv.org](https://static.alphaxiv.org/images/grahamneubig.jpg)  
Source: [alphaxiv.org](https://www.alphaxiv.org/about)

## Frequently Asked Questions

**What is alphaXiv's primary brand color?**  
alphaXiv's primary brand color is #9A2036. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does alphaXiv use?**  
alphaXiv uses #FFE2E2 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does alphaXiv use?**  
alphaXiv uses Noto Sans for body text and Rubik for headings. Fonts were detected on https://www.alphaxiv.org/ as part of their live design system.

**Does alphaXiv use a light or dark theme?**  
alphaXiv's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find alphaXiv's logo?**  
alphaXiv's logo is available directly on their site (https://www.alphaxiv.org/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://www.alphaxiv.org/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by alphaXiv.

## Methodology

Brand data on this page was extracted from [https://www.alphaxiv.org/](https://www.alphaxiv.org/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by alphaXiv.