# Alpha Vantage Brand Identity

A complete profile of **Alpha Vantage**'s visual system — colors, typography, components, and personality — extracted from [https://www.alphavantage.co/](https://www.alphavantage.co/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.alphavantage.co/.

**primary**  
#42DCA3  
**rgb(66, 220, 163)**

**secondary**  
#3C763D  
**rgb(60, 118, 61)**

**accent**  
#42DCA3  
**rgb(66, 220, 163)**

**background**  
#000000  
**rgb(0, 0, 0)**

**textPrimary**  
#000000  
**rgb(0, 0, 0)**

**link**  
#337AB7  
**rgb(51, 122, 183)**

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Helvetica Neue  
[Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue)

**heading**  
Helvetica Neue  
[Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue)

**Font Stack**  
- Helvetica Neue  
- Helvetica  
- Arial  
- sans-serif

## Visual Assets

## UI Components

**Button Primary**  
- **background:** #2D2D2D  
- **textColor:** #42DCA3  
- **borderColor:** #42DCA3  
- **borderRadius:** 0px  
- **shadow:** none

**Button Secondary**  
- **background:** #000000  
- **textColor:** #42DCA3  
- **borderColor:** #42DCA3  
- **borderRadius:** 0px  
- **shadow:** none

## Brand Personality

**Tone:** professional  
**Energy:** medium  
**Audience:** developers and financial analysts

## Frequently Asked Questions

**What is Alpha Vantage's primary brand color?**  
Alpha Vantage's primary brand color is #42DCA3. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Alpha Vantage use?**  
Alpha Vantage uses Helvetica Neue as the primary typeface across body and headings.

**Does Alpha Vantage use a light or dark theme?**  
Alpha Vantage's primary site uses a dark color scheme, with a background of #000000.

**How was this brand profile generated?**  
This profile was extracted from https://www.alphavantage.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.

## Machine-Readable Profile

```json
{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Helvetica Neue",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#42DCA3",
    "secondary": "#3C763D",
    "accent": "#42DCA3",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#337AB7"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Neue",
      "heading": "Helvetica Neue"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Neue",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "14px",
      "h2": "14px",
      "body": "26px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2D2D2D",
      "textColor": "#42DCA3",
      "borderColor": "#42DCA3",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#000000",
      "textColor": "#42DCA3",
      "borderColor": "#42DCA3",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://www.alphavantage.co/static/img/favicon.ico",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and financial analysts"
  }
}
```