Alpas Brand Identity

A complete profile of Alpas's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #18004C
• secondary: #D2D2EC
• accent: #F87558
• background: #EAEAF8
• textPrimary: #000000
• link: #F87558

Typography

• primary: Hind — https://fonts.google.com/specimen/Hind
• heading: Axiforma — https://fonts.google.com/specimen/Axiforma

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=#FFFFFF, textColor=#18004C, borderColor=#D2D2EC, borderRadius=6px, shadow=none
• buttonPrimary: background=#F87558, textColor=#FFFFFF, borderRadius=3px, shadow=none
• buttonSecondary: background=#F5C7C4, textColor=#FFFFFF, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Alpas Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• AI-driven Sourcing made in Berlin | Alpas
  • Image:
  • Source: https://alpas.ai/company/
• KI-basierte Lieferantensuche | Alpas Sourcing Platform
  • Image:
  • Source: https://alpas.ai/de/
• AI-driven Sourcing made in Berlin | Alpas
  • Image:
  • Source: https://alpas.ai/company/
• Kontaktieren Sie uns oder buchen sie eine Demo | Alpas
  • Image:
  • Source: https://alpas.ai/de/contact/
• KI-basierte Lieferantensuche | Alpas Sourcing Platform
  • Image:
  • Source: https://alpas.ai/de/
• AI-driven Sourcing made in Berlin | Alpas
  • Image:
  • Source: https://alpas.ai/company/

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Hind",
      "role": "body"
    },
    {
      "family": "Axiforma",
      "role": "heading"
    },
    {
      "family": "PoliteType",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#18004C",
    "secondary": "#D2D2EC",
    "accent": "#F87558",
    "background": "#EAEAF8",
    "textPrimary": "#000000",
    "link": "#F87558"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Hind",
      "heading": "Axiforma"
    },
    "fontStacks": {
      "heading": [
        "PoliteType",
        "sans-serif"
      ],
      "body": [
        "Hind",
        "sans-serif"
      ],
      "paragraph": [
        "Hind",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "85px",
      "h2": "38px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#18004C",
      "borderColor": "#D2D2EC",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F87558",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5C7C4",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://alpas.ai/wp-content/themes/alpas/assets/img/logo.svg",
    "favicon": "https://alpas.ai/wp-content/uploads/2021/11/cropped-favicon-transparent-32x32.png",
    "ogImage": null,
    "logoHref": "https://alpas.ai",
    "logoAlt": "Alpas AI Supplier Sourcing"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  }
}