# Alpas Brand Identity

A complete profile of **Alpas**'s visual system — colors, typography, components, and personality — extracted from [https://alpas.ai/](https://alpas.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://alpas.ai/.

| Color       | Hex Code | RGB                  |
|-------------|----------|--------------------|
| primary     | #18004C  | rgb(24, 0, 76)     |
| secondary   | #D2D2EC  | rgb(210, 210, 236) |
| accent      | #F87558  | rgb(248, 117, 88)  |
| background  | #EAEAF8  | rgb(234, 234, 248) |
| textPrimary | #000000  | rgb(0, 0, 0)       |
| link        | #F87558  | rgb(248, 117, 88)  |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font     | Link                  |
|--------|----------|----------------------|
| primary| Hind     | [Google Fonts →](https://fonts.google.com/specimen/Hind) |
| heading| Axiforma | [Google Fonts →](https://fonts.google.com/specimen/Axiforma) |

## UI Components

Live previews rendered using Alpas's actual button styles.

### Input

- Background: #FFFFFF
- Text Color: #18004C
- Border Color: #D2D2EC
- Border Radius: 6px
- Shadow: none

### Button Primary

- Background: #F87558
- Text Color: #FFFFFF
- Border Radius: 3px
- Shadow: none

### Button Secondary

- Background: #F5C7C4
- Text Color: #FFFFFF
- Border Radius: 10px
- Shadow: none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** business professionals

## Alpas Brand in the Wild

Image: [alpas.ai](https://alpas.ai/wp-content/uploads/2025/07/IMG_6772-Edit-scaled.jpg)  
Source: [alpas.ai](https://alpas.ai/company/)

Image: [alpas.ai](https://alpas.ai/wp-content/uploads/2023/02/staufen-alpas.png)  
Source: [alpas.ai](https://alpas.ai/de/)

Image: [alpas.ai](https://alpas.ai/wp-content/uploads/2026/03/IMG_5687-1-scaled.jpg)  
Source: [alpas.ai](https://alpas.ai/company/)

Image: [alpas.ai](https://alpas.ai/wp-content/uploads/2022/01/006-OfficeTeamWebsite-by-Chris-Marxen-Headshots-Berlin.de_web.jpg)  
Source: [alpas.ai](https://alpas.ai/de/contact/)

Image: [alpas.ai](https://alpas.ai/wp-content/uploads/2024/05/Alpas-Brose-Building.jpg)  
Source: [alpas.ai](https://alpas.ai/de/)

Image: [alpas.ai](https://alpas.ai/wp-content/uploads/2025/08/IMG_6774-Edit-1-scaled.jpg)  
Source: [alpas.ai](https://alpas.ai/company/)

## Frequently Asked Questions

**What is Alpas's primary brand color?**  
Alpas's primary brand color is #18004C. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Alpas use?**  
Alpas uses #F87558 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Alpas use?**  
Alpas uses Hind for body text and Axiforma for headings. Fonts were detected on https://alpas.ai/ as part of their live design system.

**Does Alpas use a light or dark theme?**  
Alpas's primary site uses a light color scheme, with a background of #EAEAF8.

**Where can I find Alpas's logo?**  
Alpas's logo is available directly on their site (https://alpas.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://alpas.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Alpas.

## Methodology

Brand data on this page was extracted from [https://alpas.ai/](https://alpas.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Alpas.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Hind",
      "role": "body"
    },
    {
      "family": "Axiforma",
      "role": "heading"
    },
    {
      "family": "PoliteType",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#18004C",
    "secondary": "#D2D2EC",
    "accent": "#F87558",
    "background": "#EAEAF8",
    "textPrimary": "#000000",
    "link": "#F87558"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Hind",
      "heading": "Axiforma"
    },
    "fontStacks": {
      "heading": [
        "PoliteType",
        "sans-serif"
      ],
      "body": [
        "Hind",
        "sans-serif"
      ],
      "paragraph": [
        "Hind",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "85px",
      "h2": "38px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#18004C",
      "borderColor": "#D2D2EC",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F87558",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5C7C4",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://alpas.ai/wp-content/themes/alpas/assets/img/logo.svg",
    "favicon": "https://alpas.ai/wp-content/uploads/2021/11/cropped-favicon-transparent-32x32.png",
    "ogImage": null,
    "logoHref": "https://alpas.ai",
    "logoAlt": "Alpas AI Supplier Sourcing"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}
```