Alpas Brand: Colors, Fonts, Logo & Visual Identity

Alpas Brand Identity

A complete profile of Alpas's visual system — colors, typography, components, and personality — extracted from https://alpas.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://alpas.ai/.

Color	Hex Code	RGB
primary	#18004C	rgb(24, 0, 76)
secondary	#D2D2EC	rgb(210, 210, 236)
accent	#F87558	rgb(248, 117, 88)
background	#EAEAF8	rgb(234, 234, 248)
textPrimary	#000000	rgb(0, 0, 0)
link	#F87558	rgb(248, 117, 88)

Typography

Each font links to its Google Fonts page where available.

Role	Font	Link
primary	Hind	Google Fonts →
heading	Axiforma	Google Fonts →

UI Components

Live previews rendered using Alpas's actual button styles.

Input

Background: #FFFFFF
Text Color: #18004C
Border Color: #D2D2EC
Border Radius: 6px
Shadow: none

Button Primary

Background: #F87558
Text Color: #FFFFFF
Border Radius: 3px
Shadow: none

Button Secondary

Background: #F5C7C4
Text Color: #FFFFFF
Border Radius: 10px
Shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: business professionals

Alpas Brand in the Wild

Image: alpas.ai
Source: alpas.ai

Frequently Asked Questions

What is Alpas's primary brand color?
Alpas's primary brand color is #18004C. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Alpas use?
Alpas uses #F87558 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Alpas use?
Alpas uses Hind for body text and Axiforma for headings. Fonts were detected on https://alpas.ai/ as part of their live design system.

Does Alpas use a light or dark theme?
Alpas's primary site uses a light color scheme, with a background of #EAEAF8.

Where can I find Alpas's logo?
Alpas's logo is available directly on their site (https://alpas.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://alpas.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Alpas.

Methodology

Brand data on this page was extracted from https://alpas.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Alpas.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Hind",
      "role": "body"
    },
    {
      "family": "Axiforma",
      "role": "heading"
    },
    {
      "family": "PoliteType",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#18004C",
    "secondary": "#D2D2EC",
    "accent": "#F87558",
    "background": "#EAEAF8",
    "textPrimary": "#000000",
    "link": "#F87558"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Hind",
      "heading": "Axiforma"
    },
    "fontStacks": {
      "heading": [
        "PoliteType",
        "sans-serif"
      ],
      "body": [
        "Hind",
        "sans-serif"
      ],
      "paragraph": [
        "Hind",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "85px",
      "h2": "38px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#18004C",
      "borderColor": "#D2D2EC",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#F87558",
      "textColor": "#FFFFFF",
      "borderRadius": "3px",
      "borderRadiusCorners": {
        "topLeft": "3px",
        "topRight": "3px",
        "bottomRight": "3px",
        "bottomLeft": "3px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F5C7C4",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://alpas.ai/wp-content/themes/alpas/assets/img/logo.svg",
    "favicon": "https://alpas.ai/wp-content/uploads/2021/11/cropped-favicon-transparent-32x32.png",
    "ogImage": null,
    "logoHref": "https://alpas.ai",
    "logoAlt": "Alpas AI Supplier Sourcing"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}