llms.txt

Alpaca Brand Identity

A complete profile of Alpaca's visual system — colors, typography, components, and personality — extracted from https://alpaca.markets/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FCD72B
Accent #FCD72B
Body Font BROmega
Heading Font BROmega

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: developers and tech-savvy traders

Alpaca Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "BROmega",
   "role": "unknown"
  }
 ],
 "colors": {
   "primary": "#FCD72B",
   "secondary": "#7331FF",
   "accent": "#FCD72B",
   "background": "#FFFFFF",
   "textPrimary": "#000000",
   "link": "#FEEFAA"
 },
 "typography": {
   "fontFamilies": {
    "primary": "BROmega",
    "heading": "BROmega"
   },
   "fontStacks": {
    "heading": [
     "BROmega",
     "sans-serif"
    ],
    "body": [
     "ui-sans-serif",
     "system-ui",
     "sans-serif",
     "Apple Color Emoji",
     "Segoe UI Emoji",
     "Segoe UI Symbol",
     "Noto Color Emoji"
    ],
    "paragraph": [
     "BROmega",
     "sans-serif"
    ]
   },
   "fontSizes": {
    "h1": "52px",
    "h2": "33px",
    "body": "16px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "8px"
 },
 "components": {
   "buttonPrimary": {
    "background": "#FCD72B",
    "textColor": "#010101",
    "borderRadius": "4px",
    "borderRadiusCorners": {
     "topLeft": "4px",
     "topRight": "4px",
     "bottomRight": "4px",
     "bottomLeft": "4px"
    },
    "shadow": "none"
   },
   "buttonSecondary": {
    "background": "transparent",
    "textColor": "#010101",
    "borderColor": "#FCD72B",
    "borderRadius": "4px",
    "borderRadiusCorners": {
     "topLeft": "4px",
     "topRight": "4px",
     "bottomRight": "4px",
     "bottomLeft": "4px"
    },
    "shadow": "none"
   }
 },
 "images": {
   "logo": 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 "favicon": "https://files.alpaca.markets/webassets/apple-touch-icon.png",
 "ogImage": "https://alpaca.markets/static/images/meta-image-homepage.png",
 "logoHref": "/",
 "logoAlt": "Alpaca"
},
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Alpaca'.",
 "confidence": 0.9,
 "source": "llm"
},
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Start\n Trading",
 "reasoning": "Button #0 ('Start Trading') uses the vibrant brand color #FCD72B, which is a strong indicator of a primary CTA. The action-oriented text further supports this choice."
 },
 "secondary": {
 "index": 3,
 "text": "Start Building",
 "reasoning": "Button #3 ('Start Building') has a transparent background with a border of the brand color, making it a suitable secondary CTA. It contrasts with the primary button's filled background."
 },
 "confidence": 0.95
},
 "personality": {
 "tone": "modern",
 "energy": "high",
 "targetAudience": "developers and tech-savvy traders"
},
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
},
 "confidence": {
 "buttons": 0.95,
 "colors": 0.9,
 "overall": 0.925
},
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, located in the header, and links to the homepage. The alt text matches the brand name 'Alpaca'.",
 "confidence": 0.9
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}