Alokai Brand Identity

A complete profile of Alokai's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #00E16D
• secondary: #709482
• accent: #00E16D
• background: #F2F7F4
• textPrimary: #151A16
• link: #CEEBDD

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon: https://alokai.com/favicon.ico
• Social card (og:image): .png)

UI Components

• buttonPrimary: background=#00E16D, textColor=#151A16, borderRadius=9999px, shadow=none
• buttonSecondary: background=#151A16, textColor=#FFFFFF, borderColor=#151A16, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: businesses looking for composable commerce solutions

Alokai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Alokai launches major product release including React support
  • Image:
  • Source: https://alokai.com/news/alokai-launches-major-product-release-including-react-support
• Learn About Headless Commerce & Composable Architecture | Alokai Blog
  • Image:
  • Source: https://alokai.com/blog?page=16
• Zenni Optical | Alokai Case Studies
  • Image:
  • Source: https://alokai.com/case-studies/zenni-optical
• Sanity and Stripe now enabled on Alokai with React
  • Image:
  • Source: https://alokai.com/news/sanity-and-stripe-now-enabled-on-alokai-with-react
• VSF Essentials Course
  • Image:
  • Source: https://alokai.com/blog/alokai-essentials-course
• Learn About Headless Commerce & Composable Architecture | Alokai Blog
  • Image:
  • Source: https://alokai.com/blog?page=18

Working with these fonts

Not found on Google Fonts? Follow this flow:

1. Open the company's homepage in a browser with DevTools.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As.
5. View the page's CSS and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#00E16D",
  "secondary": "#709482",
  "accent": "#00E16D",
  "background": "#F2F7F4",
  "textPrimary": "#151A16",
  "link": "#CEEBDD"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "64px",
   "h2": "64px",
   "body": "12px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "12px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#00E16D",
   "textColor": "#151A16",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#151A16",
   "textColor": "#FFFFFF",
   "borderColor": "#151A16",
   "borderRadius": "9999px",
   "borderRadiusCorners": {
    "topLeft": "9999px",
    "topRight": "9999px",
    "bottomRight": "9999px",
    "bottomLeft": "9999px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://images.contentstack.io/v3/assets/bltb1a38d5d52a9d1a1/blt6b0eef9a836b2111/65e73d0688f13c654f54e659/alokai-logo-header-desktop.svg?auto=webp&height=40",
  "favicon": "https://alokai.com/favicon.ico",
  "ogImage": "https://images.contentstack.io/v3/assets/bltb1a38d5d52a9d1a1/bltd2e8b4aaef77df33/65f899d60c744de1117c17ef/OG_Product_Overview_(1).png",
  "logoHref": "/",
  "logoAlt": "alokai-logo-header-desktop.svg"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "businesses looking for composable commerce solutions"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}