Alma Brand: Colors, Fonts, Logo & Visual Identity
Alma Brand Identity
A complete profile of Alma's visual system — colors, typography, components, and personality — extracted from https://www.alma.food/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.alma.food/
| Type | Color | RGB |
|---|---|---|
| primary | #3C5627 | rgb(60, 86, 39) |
| secondary | #FF0000 | rgb(255, 0, 0) |
| accent | #FF0000 | rgb(255, 0, 0) |
| background | #FFFDF5 | rgb(255, 253, 245) |
| textPrimary | #33140C | rgb(51, 20, 12) |
| link | #33140C | rgb(51, 20, 12) |
Typography
Each font links to its Google Fonts page where available.
| Type | Font |
|---|---|
| primary | HAL Four Grotesk |
| heading | GT Alpina Condensed |
Visual Assets
%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M39.8292%2032.3322V34.1573H29.5479V32.3322C31.2769%2032.044%2031.5178%2031.707%2031.5178%2028.7292V6.00439C31.5178%204.46747%2031.1336%204.08325%2029.74%204.08325V2.25816L35.842%200H37.7632V28.7292C37.7632%2031.7086%2038.6277%2032.044%2039.8292%2032.3322Z%22%20fill%3D%22%2333140C%22%20style%3D%22fill%3A%20rgb(51%2C%2020%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M71.9168%2030.2654C71.9168%2031.7063%2072.2538%2032.2354%2073.3576%2032.3314V34.1565H64.229V32.3314C65.3816%2032.2354%2065.6698%2031.8023%2065.6698%2030.2654V19.1195C65.6698%2017.0535%2064.5643%2016.1401%2063.0274%2016.1401C61.9708%2016.1401%2061.0574%2016.4283%2060.3362%2017.0535C60.3834%2017.4865%2060.3834%2017.9668%2060.3834%2018.4471V30.2654C60.3834%2031.7063%2060.7676%2032.2354%2061.9203%2032.3314V34.1565H52.3602V32.3314C53.7538%2032.2354%2054.1381%2031.7551%2054.1381%2030.2654V19.2628C54.1381%2017.2456%2053.1775%2016.1401%2051.4468%2016.1401C50.4374%2016.1401%2049.5729%2016.4283%2048.8533%2017.0046V30.4575C48.8533%2031.7551%2049.2375%2032.1393%2050.6312%2032.3314V34.1565H40.8301V32.3314C42.367%2032.1865%2042.6079%2031.9472%2042.6079%2030.4575V17.1007C42.6079%2015.5638%2042.2237%2015.1795%2040.8301%2015.1795V13.3544L46.9321%2011.0963H48.8533V15.4205C50.0548%2012.3939%2052.2641%2010.8081%2054.7144%2010.8081C57.5489%2010.8081%2059.3268%2012.2978%2060.0464%2015.1323C61.44%2012.3939%2063.41%2010.8081%2066.1957%2010.8081C69.9908%2010.8081%2071.9135%2013.2095%2071.9135%2018.4471V30.2654H71.9168Z%22%20fill%3D%22%2333140C%22%20style%3D%22fill%3A%20rgb(51%2C%2020%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M95.2185%2029.256C94.7854%2033.0999%2093.3934%2034.6368%2090.414%2034.6368C88.0597%2034.6368%2086.6189%2033.5313%2085.9465%2031.1299C84.8899%2033.5313%2083.112%2034.8289%2080.8538%2034.8289C77.539%2034.8289%2075.5691%2032.955%2075.5691%2029.8812C75.5691%2026.8073%2077.443%2024.9334%2081.383%2023.6358L85.5623%2022.2422V18.4943C85.5623%2015.8047%2084.0726%2014.4583%2081.9593%2014.4583C80.7578%2014.4583%2079.846%2014.6504%2078.5957%2015.2267C78.9327%2016.9558%2080.9499%2017.2928%2080.9499%2019.3588C80.9499%2021.1367%2079.5562%2022.4343%2077.443%2022.4343C75.5218%2022.4343%2074.3203%2020.8974%2074.3203%2018.7353C74.3203%2014.4111%2079.172%2010.8081%2084.4568%2010.8081C89.2613%2010.8081%2091.8076%2013.4033%2091.8076%2018.7825V28.6308C91.8076%2029.5914%2092.0958%2030.0244%2092.6721%2030.0244C93.1524%2030.0244%2093.4406%2029.6874%2093.6327%2028.8717L95.2185%2029.256ZM85.6095%2029.1127C85.5623%2028.5836%2085.5623%2028.0561%2085.5623%2027.4309V24.8846L84.1214%2025.4137C82.3924%2026.0861%2081.5279%2027.0467%2081.5279%2028.3442C81.5279%2029.6418%2082.2963%2030.3614%2083.449%2030.3614C84.2663%2030.3614%2084.9387%2029.9772%2085.6111%2029.1127H85.6095Z%22%20fill%3D%22%2333140C%22%20style%3D%22fill%3A%20rgb(51%2C%2020%2C%2012)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
UI Components
Live previews rendered using Alma's actual button styles.
| Button Type | Background Color | Text Color | Border Radius | Shadow |
|---|---|---|---|---|
| Button Primary | #FF0000 | #FFFFFF | 20px | rgba(0, 0, 0, 0.15) 0px 15px 14px -10px |
| Button Secondary | #3C5627 | #FFFEFC | 100px | none |
Brand Personality
Tone: modern
Energy: medium
Audience: health-conscious individuals
Alma Brand in the Wild
Image: alma.food
Frequently Asked Questions
What is Alma's primary brand color?
Alma's primary brand color is #3C5627. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Alma use?
Alma uses #FF0000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Alma use?
Alma uses HAL Four Grotesk for body text and GT Alpina Condensed for headings. Fonts were detected on https://www.alma.food/ as part of their live design system.
Does Alma use a light or dark theme?
Alma's primary site uses a light color scheme, with a background of #FFFDF5.
Where can I find Alma's logo?
Alma's logo is available directly on their site (https://www.alma.food/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.alma.food/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Alma.
Methodology
Brand data on this page was extracted from https://www.alma.food/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Alma.