alma.json
Alma Brand Identity
A complete profile of Alma's visual system — colors, typography, components, and personality.
Quick Facts
| Field | Value |
|---|---|
| Primary | #3C5627 |
| Accent | #FF0000 |
| Body Font | HAL Four Grotesk |
| Heading Font | GT Alpina Condensed |
Color Palette
- primary: #3C5627
- secondary: #FF0000
- accent: #FF0000
- background: #FFFDF5
- textPrimary: #33140C
- link: #33140C
Typography
- primary: HAL Four Grotesk — HAL Four Grotesk
- heading: GT Alpina Condensed — GT Alpina Condensed
Visual Assets
- Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22logo-text%22%20width%3D%2296%22%20height%3D%2235%22%20viewBox%3D%220%200%2096%2035%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M25.3656%2027.3353C26.6144%2031.0831%2027.0474%2031.7067%2028.1529%2032.0437V34.157H15.8543V32.0437C17.9676%2031.8988%2018.7849%2031.3225%2018.7849%2030.0265C18.7849%2029.4013%2018.5928%2028.6329%2018.2558%2027.6723L17.1503%2024.3575H7.30198L6.14929%2027.7684C5.81227%2028.7778%205.66901%2029.4974%205.66901%2030.1226C5.66901%2031.4674%206.58236%2031.9004%208.64841%2032.0437V34.157H0V32.0437C1.15269%2031.7555%201.63297%2031.0831%202.88334%2027.4313L10.6184%204.80255L9.36965%201.05469H16.4795L25.3672%2027.3337L25.3656%2027.3353ZM8.30976%2021.2821H16.1409L12.2497%209.60704L8.30976%2021.2821Z%22%20fill%3D%22%2333140C%22%20style%3D%22fill%3A%20rgb(51%2C%2020%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M39.8292%2032.3322V34.1573H29.5479V32.3322C31.2769%2032.044%2031.5178%2031.707%2031.5178%2028.7292V6.00439C31.5178%204.46747%2031.1336%204.08325%2029.74%204.08325V2.25816L35.842%200H37.7632V28.7292C37.7632%2031.7086%2038.6277%2032.044%2039.8292%2032.3322Z%22%20fill%3D%22%2333140C%22%20style%3D%22fill%3A%20rgb(51%2C%2020%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M71.9168%2030.2654C71.9168%2031.7063%2072.2538%2032.2354%2073.3576%2032.3314V34.1565H64.229V32.3314C65.3816%2032.2354%2065.6698%2031.8023%2065.6698%2030.2654V19.1195C65.6698%2017.0535%2064.5643%2016.1401%2063.0274%2016.1401C61.9708%2016.1401%2061.0574%2016.4283%2060.3362%2017.0535C60.3834%2017.4865%2060.3834%2017.9668%2060.3834%2018.4471V30.2654C60.3834%2031.7063%2060.7676%2032.2354%2061.9203%2032.3314V34.1565H52.3602V32.3314C53.7538%2032.2354%2054.1381%2031.7551%2054.1381%2030.2654V19.2628C54.1381%2017.2456%2053.1775%2016.1401%2051.4468%2016.1401C50.4374%2016.1401%2049.5729%2016.4283%2048.8533%2017.0046V30.4575C48.8533%2031.7551%2049.2375%2032.1393%2050.6312%2032.3314V34.1565H40.8301V32.3314C42.367%2032.1865%2042.6079%2031.9472%2042.6079%2030.4575V17.1007C42.6079%2015.5638%2042.2237%2015.1795%2040.8301%2015.1795V13.3544L46.9321%2011.0963H48.8533V15.4205C50.0548%2012.3939%2052.2641%2010.8081%2054.7144%2010.8081C57.5489%2010.8081%2059.3268%2012.2978%2060.0464%2015.1323C61.44%2012.3939%2063.41%2010.8081%2066.1957%2010.8081C69.9908%2010.8081%2071.9135%2013.2095%2071.9135%2018.4471V30.2654H71.9168Z%22%20fill%3D%22%2333140C%22%20style%3D%22fill%3A%20rgb(51%2C%2020%2C%2012)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M95.2185%2029.256C94.7854%2033.0999%2093.3934%2034.6368%2090.414%2034.6368C88.0597%2034.6368%2086.6189%2033.5313%2085.9465%2031.1299C84.8899%2033.5313%2083.112%2034.8289%2080.8538%2034.8289C77.539%2034.8289%2075.5691%2032.955%2075.5691%2029.8812C75.5691%2026.8073%2077.443%2024.9334%2081.383%2023.6358L85.5623%2022.2422V18.4943C85.5623%2015.8047%2084.0726%2014.4583%2081.9593%2014.4583C80.7578%2014.4583%2079.846%2014.6504%2078.5957%2015.2267C78.9327%2016.9558%2080.9499%2017.2928%2080.9499%2019.3588C80.9499%2021.1367%2079.5562%2022.4343%2077.443%2022.4343C75.5218%2022.4343%2074.3203%2020.8974%2074.3203%2018.7353C74.3203%2014.4111%2079.172%2010.8081%2084.4568%2010.8081C89.2613%2010.8081%2091.8076%2013.4033%2091.8076%2018.7825V28.6308C91.8076%2029.5914%2092.0958%2030.0244%2092.6721%2030.0244C93.1524%2030.0244%2093.4406%2029.6874%2093.6327%2028.8717L95.2185%2029.256ZM85.6095%2029.1127C85.5623%2028.5836%2085.5623%2028.0561%2085.5623%2027.4309V24.8846L84.1214%2025.4137C82.3924%2026.0861%2081.5279%2027.0467%2081.5279%2028.3442C81.5279%2029.6418%2082.2963%2030.3614%2083.449%2030.3614C84.2663%2030.3614%2084.9387%2029.9772%2085.6111%2029.1127H85.6095Z%22%20fill%3D%22%2333140C%22%20style%3D%22fill%3A%20rgb(51%2C%2020%2C%2012)%20!important%3B%22%2F%3E%3C%2Fsvg%3E
- Favicon: https://www.alma.food/favicon.ico
UI Components
- buttonPrimary: background=#FF0000, textColor=#FFFFFF, borderRadius=20px, shadow=rgba(0, 0, 0, 0.15) 0px 15px 14px -10px
- buttonSecondary: background=#3C5627, textColor=#FFFEFC, borderRadius=100px, shadow=none
Brand Personality
Tone: modern · Energy: medium · Audience: health-conscious individuals
Alma Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.