# Allus AI Brand Identity

A complete profile of **Allus AI**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field     | Value     |
|-----------|-----------|
| Primary   | #306FB6   |
| Accent    | #DEE8F3   |
| Body Font | Inter     |
| Heading Font | Inter   |

## Color Palette

- primary: #306FB6
- secondary: #0000EE
- accent: #DEE8F3
- background: #FFFFFF
- textPrimary: #0F1727
- link: #0F1727

## Typography

- primary: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)
- heading: Inter — [Google Fonts](https://fonts.google.com/specimen/Inter)

## Visual Assets

- Logo: 
- Favicon:

## UI Components

- buttonPrimary: background=#FFFFFF, textColor=#0000EE, borderRadius=8px, shadow=none
- buttonSecondary: background=#DEE8F3, textColor=#0000EE, borderColor=#306FB6, borderRadius=8px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: manufacturing professionals

## Allus AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Allus AI - Vision Foundation Model for Manufacturing**
  - Image: 
  - Source: https://allus.ai/
- **Allus AI - Vision Foundation Model for Manufacturing**
  - Image: 
  - Source: https://allus.ai/
- **Allus AI - Vision Foundation Model for Manufacturing**
  - Image: 
  - Source: https://allus.ai/
- **Allus AI - Vision Foundation Model for Manufacturing**
  - Image: 
  - Source: https://allus.ai/
- **Allus AI - Vision Foundation Model for Manufacturing**
  - Image: 
  - Source: https://allus.ai/
- **Allus AI - Vision Foundation Model for Manufacturing**
  - Image: 
  - Source: https://allus.ai/

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  },
  {
   "family": "Switzer",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#306FB6",
  "secondary": "#0000EE",
  "accent": "#DEE8F3",
  "background": "#FFFFFF",
  "textPrimary": "#0F1727",
  "link": "#0F1727"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Switzer",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "72px",
   "h2": "72px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#0000EE",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#DEE8F3",
   "textColor": "#0000EE",
   "borderColor": "#306FB6",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://allus.ai/images/Logo2x-1.webp",
  "favicon": "https://allus.ai/images/favicon.png",
  "ogImage": null,
  "logoHref": "#head"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 2,
  "reasoning": "Selected #2 because it is in the header, visible, and matches the brand name 'Allus AI'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Get started for free",
   "reasoning": "Button #1 ('Get started for free') is likely the primary CTA due to its action-oriented text and the common practice of offering a free start as a primary action."
  },
  "secondary": {
   "index": 0,
   "text": "Contact Sales",
   "reasoning": "Button #0 ('Contact Sales') is secondary as it has a different color group and is less direct than the primary CTA."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "manufacturing professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 2,
    "selectedLogoReasoning": "Selected #2 because it is in the header, visible, and matches the brand name 'Allus AI'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}
```