Alloy Brand: Colors, Fonts, Logo & Visual Identity

Alloy Brand Identity

A complete profile of Alloy's visual system — colors, typography, components, and personality — extracted from https://alloy.app. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://alloy.app.

Primary

#006EFF

Accent

#006EFF

Body Font

Inter

Heading

Subito

Typography

Each font links to its Google Fonts page where available.

Primary

Inter Google Fonts →

Heading

Subito Google Fonts →

Font Stack

Subito, Inter, -apple-system, BlinkMacSystemFont, sans-serif

Visual Assets

%22%20d%3D%22M29.71%2036.1c-.117%200-2.007-.033-2.119.002a.87.87%200%200%200-.612.912c.467%204.86%204.617%208.661%209.67%208.661%205.364%200%209.713-4.287%209.713-9.575%200-4.98-3.856-9.07-8.786-9.532a.88.88%200%200%200-.925.604c-.035.11-.003%201.973-.003%202.089v.746c0%203.365-2.767%206.093-6.18%206.093zM14.237%2029.62c0-.116.033-1.978-.002-2.088a.88.88%200%200%200-.925-.604c-4.93.46-8.787%204.552-8.787%209.532%200%205.288%204.35%209.575%209.714%209.575%205.052%200%209.202-3.801%209.67-8.66a.87.87%200%200%200-.613-.913c-.112-.035-2.002-.002-2.119-.002h-.757c-3.414%200-6.181-2.728-6.181-6.094zM29.824%2013.673c-.117%200-2.006.033-2.118-.002a.87.87%200%200%201-.613-.912c.467-4.86%204.618-8.661%209.67-8.661%205.364%200%209.713%204.287%209.713%209.575%200%204.98-3.856%209.07-8.785%209.531a.88.88%200%200%201-.926-.604c-.035-.11-.002-1.973-.002-2.088v-.746c0-3.365-2.768-6.093-6.182-6.093zM14.351%2020.381c0%20.116.034%201.978-.002%202.089a.88.88%200%200%201-.925.604c-4.93-.461-8.786-4.552-8.786-9.532%200-5.288%204.349-9.575%209.713-9.575%205.052%200%209.202%203.8%209.67%208.66a.87.87%200%200%201-.613.912c-.112.035-2.001.003-2.119.003h-.757c-3.413%200-6.18%202.728-6.18%206.093z%22%20style%3D%22fill%3A%20oklch(0.58%200.25%20257)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m64.097%2038.696%2010.678-26.98h4.446l11.058%2026.98h-4.94l-2.546-6.422H71.545l-2.432%206.422zm9.006-10.64h8.056l-4.104-10.678zM93.528%2038.696V10.5h4.522v28.196zM103.028%2038.696V10.5h4.522v28.196zM121.914%2039.114c-5.928%200-10.526-4.636-10.526-10.716%200-6.004%204.598-10.64%2010.526-10.64%206.004%200%2010.564%204.674%2010.564%2010.64%200%206.042-4.598%2010.716-10.564%2010.716m0-4.18c3.382%200%205.852-2.774%205.852-6.498s-2.47-6.498-5.852-6.498c-3.306%200-5.814%202.774-5.814%206.498s2.508%206.498%205.814%206.498M138.318%2045.194l3.116-7.752-8.056-19.266h4.94l5.586%2013.908%205.396-13.908h4.712l-11.02%2027.018z%22%20style%3D%22fill%3A%20lch(5%202.25%20273)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Button Primary

Button Secondary

Brand Personality

Tone: modern
Energy: high
Audience: tech-savvy professionals

Alloy Brand in the Wild

Image: alloy.app
Source: alloy.app

Image: d4bkhhmrfehmf.cloudfront.net
Source: alloy.app

Image: alloy.app
Source: alloy.app

Frequently Asked Questions

  1. What is Alloy's primary brand color?
    Alloy's primary brand color is #006EFF. It anchors the visual identity across their website, product UI, and marketing materials.
  2. What font does Alloy use?
    Alloy uses Inter for body text and Subito for headings. Fonts were detected on https://alloy.app as part of their live design system.
  3. Does Alloy use a light or dark theme?
    Alloy's primary site uses a light color scheme, with a background of #FFFFFF.
  4. Where can I find Alloy's logo?
    Alloy's logo is available directly on their site (https://alloy.app). The current logo URL is included in the machine-readable JSON profile linked above.
  5. How was this brand profile generated?
    This profile was extracted from https://alloy.app using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Alloy.