# Alloy Automation Brand Identity

A complete profile of **Alloy Automation**'s visual system — colors, typography, components, and personality — extracted from [https://runalloy.com/](https://runalloy.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://runalloy.com/.  
**primary**  
`#212BC4`  
**rgb(33, 43, 196)**  
**secondary**  
`#3C7C74`  
**rgb(60, 124, 116)**  
**accent**  
`#212BC4`  
**rgb(33, 43, 196)**  
**background**  
`#FDFDFD`  
**rgb(253, 253, 253)**  
**textPrimary**  
`#000000`  
**rgb(0, 0, 0)**  
**link**  
`#212A8E`  
**rgb(33, 42, 142)**

## Typography

Each font links to its Google Fonts page where available.

**primary**  
Switzer  
[Switzer Google Fonts →](https://fonts.google.com/specimen/Switzer)  
**heading**  
Switzer  
[Switzer Google Fonts →](https://fonts.google.com/specimen/Switzer)  
**Switzer, sans-serif**

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Alloy Automation's actual button styles.

### Button Primary

```json
{
  "background": "#212BC4",
  "textColor": "#FDFDFD",
  "borderColor": "#E7E7E7",
  "borderRadius": "9999px",
  "shadow": "none"
}
```

### Button Secondary

```json
{
  "background": "#FDFDFD",
  "textColor": "#1E1E20",
  "borderColor": "#E7E7E7",
  "borderRadius": "9999px",
  "shadow": "none"
}
```

## Brand Personality

**Tone:** modern  
**Energy:** medium  
**Audience:** tech-savvy professionals

## Alloy Automation Brand in the Wild

Image: [alloy-assets.s3.amazonaws.com](https://alloy-assets.s3.amazonaws.com/landing/uploads-new/image_3_1_06ea74c009.png)  
Source: [runalloy.com](https://runalloy.com/blog/ecommerce-app-integrations/)

Image: [alloy-assets.s3.amazonaws.com](https://alloy-assets.s3.amazonaws.com/landing/uploads-new/Embedded_modal_3ebc681bd2.png)  
Source: [runalloy.com](https://runalloy.com/blog/should-you-build-integrations-in-house/)

Image: [alloy-assets.s3.us-east-1.amazonaws.com](https://alloy-assets.s3.us-east-1.amazonaws.com/landing/uploads-new/image3_bea02b274a.png)  
Source: [runalloy.com](https://runalloy.com/blog/)

Image: [cdn.runalloy.com](https://cdn.runalloy.com/landing/uploads-new/zoho_CRM_a56947cdf4.png)  
Source: [runalloy.com](https://runalloy.com/solutions/by-industry/software-providers/)

Image: [alloy-assets.s3.amazonaws.com](https://alloy-assets.s3.amazonaws.com/landing/uploads-new/Screenshot_of_blog_d4873a566a.png)  
Source: [runalloy.com](https://runalloy.com/blog/year-review-2022/)

Image: [alloy-assets.s3.us-east-1.amazonaws.com](https://alloy-assets.s3.us-east-1.amazonaws.com/landing/uploads-new/Blog_v2_33d6519b88.png)  
Source: [runalloy.com](https://runalloy.com/)

## Frequently Asked Questions

**What is Alloy Automation's primary brand color?**  
Alloy Automation's primary brand color is `#212BC4`. It anchors the visual identity across their website, product UI, and marketing materials.

**What font does Alloy Automation use?**  
Alloy Automation uses Switzer as the primary typeface across body and headings.

**Does Alloy Automation use a light or dark theme?**  
Alloy Automation's primary site uses a light color scheme, with a background of `#FDFDFD`.

**Where can I find Alloy Automation's logo?**  
Alloy Automation's logo is available directly on their site (https://runalloy.com/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from [https://runalloy.com/](https://runalloy.com/) using the Firecrawl branding extraction API.