Alloy Automation Brand Identity

A complete profile of Alloy Automation's visual system — colors, typography, components, and personality — extracted from https://runalloy.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://runalloy.com/.
primary
#212BC4
rgb(33, 43, 196)
secondary
#3C7C74
rgb(60, 124, 116)
accent
#212BC4
rgb(33, 43, 196)
background
#FDFDFD
rgb(253, 253, 253)
textPrimary
#000000
rgb(0, 0, 0)
link
#212A8E
rgb(33, 42, 142)

Typography

Each font links to its Google Fonts page where available.

primary
Switzer
Switzer Google Fonts →
heading
Switzer
Switzer Google Fonts →
Switzer, sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Alloy Automation's actual button styles.

Button Primary

{
  "background": "#212BC4",
  "textColor": "#FDFDFD",
  "borderColor": "#E7E7E7",
  "borderRadius": "9999px",
  "shadow": "none"
}

Button Secondary

{
  "background": "#FDFDFD",
  "textColor": "#1E1E20",
  "borderColor": "#E7E7E7",
  "borderRadius": "9999px",
  "shadow": "none"
}

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy professionals

Alloy Automation Brand in the Wild

Image: alloy-assets.s3.amazonaws.com
Source: runalloy.com

Image: alloy-assets.s3.amazonaws.com
Source: runalloy.com

Image: alloy-assets.s3.us-east-1.amazonaws.com
Source: runalloy.com

Image: cdn.runalloy.com
Source: runalloy.com

Image: alloy-assets.s3.amazonaws.com
Source: runalloy.com

Image: alloy-assets.s3.us-east-1.amazonaws.com
Source: runalloy.com

Frequently Asked Questions

What is Alloy Automation's primary brand color?
Alloy Automation's primary brand color is #212BC4. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Alloy Automation use?
Alloy Automation uses Switzer as the primary typeface across body and headings.

Does Alloy Automation use a light or dark theme?
Alloy Automation's primary site uses a light color scheme, with a background of #FDFDFD.

Where can I find Alloy Automation's logo?
Alloy Automation's logo is available directly on their site (https://runalloy.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://runalloy.com/ using the Firecrawl branding extraction API.