Allo Brand Identity

A complete profile of Allo's visual system — colors, typography, components, and personality — extracted from https://www.allocommunity.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.allocommunity.com/.

• Primary: #394EFF
  • rgb(57, 78, 255)
• Secondary: #171B38
  • rgb(23, 27, 56)
• Accent: #394EFF
  • rgb(57, 78, 255)
• Background: #FFFFFF
  • rgb(255, 255, 255)
• Text Primary: #171F66
  • rgb(23, 31, 102)
• Link: #171F66
  • rgb(23, 31, 102)

Typography

Each font links to its Google Fonts page where available.

• Primary: GB Proxima Nova
  • Google Fonts →
• Heading: GB Proxima Nova
  • Google Fonts →
  • Font Stack: GB Proxima Nova, -apple-system, BlinkMacSystemFont, Segoe UI, Roboto, Helvetica, Arial, sans-serif, Apple Color Emoji

Visual Assets

Logo

Favicon

UI Components

Button Primary

• Background: #394EFF
• Text Color: #FFFFFF
• Border Radius: 24px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business buyers

Allo Brand in the Wild

Image: bloximages.chicago2.vip.townnews.com
Source: journalstar.com

Image: allo.restaurant
Source: allo.restaurant

Image: cdn.allo.io
Source: allo.io

Image: malymarketing.com
Source: malymarketing.com

Image: s.yimg.com
Source: finance.yahoo.com

Image: d2249ze2rdpby8.cloudfront.net
Source: allo.io

Frequently Asked Questions

• What is Allo's primary brand color? Allo's primary brand color is #394EFF. It anchors the visual identity across their website, product UI, and marketing materials.
• What font does Allo use? Allo uses GB Proxima Nova as the primary typeface across body and headings.
• Does Allo use a light or dark theme? Allo's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find Allo's logo? Allo's logo is available directly on their site (https://www.allocommunity.com/). The current logo URL is included in the machine-readable JSON profile linked above.
• How was this brand profile generated? This profile was extracted from https://www.allocommunity.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles.